NLO unveils new title sponsor, 3 technical partners

Nigeria’s third-tier domestic football league, the Nationwide League One (NLO) has unveiled its title sponsor as well as its three technical partners as they bid to improve the fortunes of the league.

The NLO during an unveiling event held in Abuja yesterday named New Year Mega Lottery as its official title sponsor for the next four seasons while announcing a deal worth N964 million according to an announcement made by the former Deputy Governor of Nasarawa State now NLO Chairman, His Excellency Silas Agara.

The NLO announced Sofascore, SportsMeetTech, and Naemosports as its technical partners to drive referral revenue, generate quality leads, and accelerate growth in the league.

Agara provided a detailed breakdown of the sponsorship deal, stating that the title sponsor will provide an annual payment of N241m in cash and value in kind, totalling a sum of N964m for the four seasons of the sponsorship deal.

“This sponsorship recognises NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”

Sofascore, a Croatian sports-tracking platform with over 25 million active monthly users worldwide is to assist the NLO in bringing on board all other leagues in Nigeria.

SportsMeetTech, an IT firm, will develop a website and social media channels for all NLO clubs.

They will also train club officials on how to manage the sites and commercialize them to generate funds to support their clubs while Naemosports, a data company, will facilitate talent discovery with the use of technology.