Why we changed to First HoldCo Plc — FBNHoldings

FBN Holdings Plc, the parent company of First Bank, Nigeria’s oldest financial institution has finally changed its name to First HoldCo Plc. (FirstHoldCo) across all its subsidiaries.

The financial institution stated that the transformation and rebranding “marks a significant milestone in its journey to redefine its identity, unify its subsidiaries, reinforce its heritage, and strengthen its position as a leader in the financial services industry.”

The statement explained that the new name reflects a forward-looking vision rooted in a timeless legacy of trust, resilience, innovation and exceptional service delivery.

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“The rebranding underscores FirstHoldCo’s dedication to innovation, customer-centricity and operational excellence. It represents a commitment to providing integrated financial solutions that empower individuals and businesses while addressing the evolving demands of a dynamic marketplace.

“Rooted in a legacy of over a century of financial expertise through its flagship subsidiary, FirstBank, First HoldCo Plc’s rebranding includes the retention of First Bank Nigeria Limited for the flagship business and adoption of new and unified names for its other subsidiaries in the asset management, capital markets, securities, trusteeship and insurance brokerage.

 “FirstHoldCo intends to implement this name change across the Group, as soon as the necessary regulatory approvals are received.

 “Expectedly, this unified identity will amplify the group’s visibility and position as a dynamic leader in financial services, both locally and internationally.”

Speaking, the Group Managing Director, First Holdco Plc, Wale Oyedeji, stated that, “This transition to First Holdco Plc is a defining moment in our history as we chart a bold course for the future.

“The rebranding represents more than a name change; it is a renewal of our purpose, vision and commitment to delivering world-class financial solutions to our stakeholders. It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership position in Africa and sustains our global presence.

 “For our stakeholders, this transformation signals a renewed focus on excellence and innovation. It ensures that we remain steadfast in delivering long-term value while strengthening the trust and confidence that has defined our relationships for over a century. 

“As FirstHoldCo, we are better positioned to meet evolving market demands, support our partners, and deliver on our promises in an increasingly interconnected financial ecosystem.”