Why I cancelled the deal when P-Square almost signed Iyanya

Popular music executive, Ubi Franklin discloses that the well-known music duo, P-Square expressed interest in signing Iyanya at a crucial juncture in his music career but declined.

Speaking on The Afrobeats podcast hosted by Adesope Olajide, Ubi Franklin narrated the incident, stating that P-Square’s actions that day bruised his pride, leading him to vow rejection of any offer for Iyanya.

The Triple MG head recounted that he and Iyanya were summoned to PSquare’s residence for a record deal meeting by Jude Okoye, their manager.

However, he was asked to wait outside while Iyanya, the ‘Kukere’ singer, went in alone.

According to Franklin, despite P-Square’s request for their email address and assurance of sending the contract later, they never followed up.

When Iyanya asked about the lack of communication, Franklin advised him to establish their record label, believing it was the best way to be taken seriously in the music industry.

The talent manager further revealed that Eldee, a prominent hip-hop artist, made a more lucrative offer to Iyanya around the same period. However, they initially leaned towards signing with P-Square due to additional benefits.

In his words;

“We got there, Jude, Paul, and Peter told me to wait outside and called Iyanya into the house. I was boiling outside. Iyanya would have gotten that deal with P-Square but the fact that they said I should wait outside, my ego was bruised.

“You know what I said to them, ‘Even if I was offered $50 million, I would reject the deal.’ Guess what Eldee’s deal was actually better than theirs.”

Watch the video below …