In this challenging year, the company with the three-pointed star increased its global car sales to 2,310,185 units in 2018, its eighth consecutive record year, making Mercedes-Benz the best-selling premium brand in the automotive industry for the third time in succession.
The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region and its core Chinese market. Worldwide, models including the SUVs and the E-Class Saloon and Estate were able to generate significant sales impetus in 2018.
Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Dr Dieter Zetsche, said: “In 2018, Mercedes-Benz was at the top of the premium segment in the automotive industry for the third year in a row. In a highly competitive environment, we also remained at the top from month to month, thanks in particular to double-digit growth in China and many new models that have delighted both existing and new customers worldwide. We will continue rejuvenating our portfolio systematically in 2019.
“We see the major successes in our core business primarily as paving the way for shaping the individual mobility of tomorrow.”
Mercedes-Benz completed its strongest-selling year also with the best quarter in the company’s history. In addition, a new December record was set last month with the sale of 206,532 units. In 2018, Mercedes-Benz maintained its position as the premium brand with the most new registrations in many markets, and secured market leadership in markets. They include Germany, France, Russia, Switzerland, Poland, Portugal, Turkey, Denmark, Hungary, Romania, South Korea, Japan, Australia, Thailand, India, Malaysia, Vietnam, Singapore, USA, Canada, Brazil, and Argentina.
“With more than 2.4 million vehicles delivered by Mercedes-Benz Cars in 2018, we once again surpassed our own sales record – for the eighth time in succession. In addition, despite a challenging year, we maintained our position at the top of the premium segment. The excitement for our models and the loyalty of our customers spurs us on to continue giving the best in the new year,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.
“In recent months, the strong growth of the new A-Class has shown the impetus high-calibre innovations such as MBUX can have in the market. In 2019, more than 10 Mercedes-Benz models will inspire our customers with the intuitive operating concept of MBUX and its artificial intelligence – not only in the compact car segment, but also in SUV segment.”
Mercedes-Benz full-year unit sales by region
The number of 943,473 Mercedes-Benz passenger cars delivered to customers in the Asia-Pacific sales region was higher than ever before in one year. China was once again the company’s biggest sales market – not only in the Asia-Pacific region, but worldwide. Last year, 652,996 cars with the three-pointed star were handed over to customers. The strategy of “Made in China, for China” therefore helped Mercedes-Benz to achieve another sales record in 2018, with an increase of 11.1 per cent. And together with the models sold of the smart brand, the car division of Daimler AG was the first premium manufacturer to pass the milestone of 600,000 cars delivered in China in one year – a milestone reached in November. Growth in unit sales to a new record was achieved also in South Korea , the second-largest market in the Asia-Pacific region. And Mercedes-Benz delivered more passenger cars than ever before in one year also in Japan, India, Thailand, Malaysia, and Vietnam.
Unit sales by Mercedes-Benz in Europe at high prior-year level
In the Europe region, a total of 933,697 passenger cars were delivered to customers in 2018 (-2.3%). SUVs, the S-Class Saloon and the new A-Class recorded the highest growth. In Germany, 303,862 cars with the three-pointed star were sold in the past 12 months (+0.1%), thus secured market leadership for Mercedes-Benz in the premium segment of its domestic market once again in 2018. The double-digit growth of the new A-Class contributed to this in recent months. Mercedes-Benz set new sales records in many European markets, including Spain, Switzerland, Sweden, Poland, Denmark, and Hungary.