1 week ago
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Nigerian Women in Public Relations (NWPR) officially unveiled the theme for the fourth edition of its highly anticipated Experiencing Public Relations Conference, scheduled to take place on March 19, 2025.
In an official statement, the organisation announced that the theme for this edition will be PR for Results: Innovative Strategies for Business and Leadership Transformation.
This theme underscores the critical role of Public Relations in the ongoing global renaissance, with a particular emphasis on its impact on developing economies and marginalised communities.
Speaking on the significance of this year’s theme, Public Relations Consultant and Founder of Nigerian Women in PR, Tolulope Olorundero, highlighted its timeliness in today’s dynamic and fast-evolving global landscape.
Olorundero stated, “We are currently in an era of unprecedented global change, marked by rising expectations for innovation and adaptability. From the unforeseen rebranding of multinational brands to the growing socio-political consciousness among citizens in Africa, Asia, and Latin America, we are witnessing a global cultural shift.
“Organisations and business leaders must proactively embrace innovation to stay relevant and competitive.”
The Experiencing Public Relations Conference is designed as a high-impact business forum, carefully curated to achieve the objectives if celebrating industry leaders by providing a prestigious global platform to showcase and amplify the achievements of accomplished professionals.
In a similar vein, it is also curated to achieve the objective of enhancing business outcomes by utilising storytelling to examine and discuss real-world case studies that drive business success.
Again, it is also to promote investment in Public Relations by highlighting the strategic role of PR in advancing organisations and leadership effectiveness.
Renowned for its unique approach to fostering dialogue within the Public Relations industry, the Experiencing PR Conference continues to set the benchmark for validating the effectiveness of PR strategies.
By focusing on actionable insights and practical strategies from seasoned industry experts, the conference equips business leaders and public office holders with valuable knowledge to drive sustainable growth in their organisations.
Previous editions of the conference have featured a lineup of esteemed speakers, including, Dr. Yemi Kale, former Statistician General of the Federation & Group Chief Economist, Afreximbank, Ndidi Nwuneli, founder, LEAP Africa & CEO, ONE Campaign, Otega Ogra, Special Adviser to President Tinubu on Digital Media & New Media, Odun Eweniyi, co-founder, PiggyVest, Osayi Alile, CEO, ACT Foundation. James Hewes. CEO, Public Relations and Communications Association (PRCA), Lucy Pearson, Country Director, British Council, Sub-Saharan Africa and Debbie Larry-Izamoje, Chief Operating Officer, Brila Media Limited.
The 2025 edition of the Experiencing PR Conference promises to be bigger and more inclusive than ever before, featuring a range of exciting highlights.
The event will see the launch of the third edition of Experiencing PR Magazine, alongside live mentorship sessions with industry experts, offering valuable insights to attendees.
Keynote addresses by leading professionals and engaging panel discussions will explore PR’s transformative role in various industries.
Additionally, exhibitions will showcase innovative PR solutions and success stories, while expanded accessibility and inclusivity measures will ensure a broader and more diverse participation.
Emphasising the conference’s commitment to inclusivity, Olorundero revealed that the 2025 event aims to host over 1,000 in-person delegates and more than 3,000 virtual attendees.
In a major step toward greater inclusivity, this year’s edition will be accessible to participants from Francophone African countries and the Deaf business community.
“Our mission is to ensure that the Experiencing PR Conference remains a hub for innovation, knowledge-sharing, and meaningful collaboration,” Olorundero stated.
“By broadening our accessibility, we are taking deliberate steps to welcome Francophone African countries and members of the Deaf business community. “We are committed to providing customised resources, including real-time language translation services and sign language interpreters, to ensure these groups can fully engage and contribute to the global discourse on Public Relations.”
The announcement of the 2025 conference theme also coincided with the unveiling of its early sponsors and strategic partners. Leading organisations have pledged their support to ensure the event’s success. Among the corporate sponsors are:
Founded in 2019, Nigerian Women in Public Relations (NWPR) is a professional social impact organisation dedicated to advocating for and providing career growth resources to Nigerian women in the Public Relations and Communications industry worldwide. Through its various programs, initiatives, and strategic partnerships, NWPR serves as a valuable resource hub for learning and professional development.
The organisation’s core objectives cut across providing career advancement resources for Nigerian women in PR, ensuring continuous professional relevance as the industry evolves, Showcasing the achievements and results of Nigerian women in PR globally and enhancing public understanding and appreciation of the PR profession
The Experiencing PR Annual Conference is a flagship event that aligns with NWPR’s mission to promote the value and understanding of Public Relations. While the organisation champions the advancement of women in PR, the conference remains open to both men and women. Expected attendees include public office holders, senior business executives, and seasoned Public Relations professionals.
As the countdown to March 19, 2025, begins, stakeholders in the PR industry and beyond are eagerly anticipating yet another groundbreaking edition of this premier business and leadership conferenc
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