Music executive Ubi Franklin has expressed his views on Nigerian superstars Wizkid, Davido, and Burna Boy, who are widely known as the “Big 3” of Afrobeats.

In a recent episode of the Afropolitan podcast posted on Instagram on Friday, Franklin said that a collaboration among the trio would be difficult.

He explained that their status as the “Big 3” makes them more rivals than partners.

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The talent manager pointed out that every industry has strong competitors, citing the rivalry among leading Nigerian banks to illustrate his point.

However, he claimed that the rivalry among the Afrobeats stars is purely for entertainment, emphasising that he has never heard his associate Davido speak ill of Wizkid or Burna Boy to his close circle, and he believes the feeling is mutual.

“It would be difficult for Wizkid, Davido and Burna Boy to come together. I will speak for Davido, I have never heard him for once said something ill about Wizkid or Burna Boy. And I’m sure it’s the same for them. But the environment [industry] they are will make it difficult for them to work together.

“It’s like the rivalry between the top banks in Nigeria. In every industry, there is the big 3,” he stated.