Wakanow Group, a leading travel‐tech company in Africa, has acquired Nairabox, a Nigerian platform focused on digital ticketing, events and lifestyle experiences, in a move to broaden its scope beyond travel into entertainment.
The deal marks a key strategic shift for Wakanow, which aims to combine its travel products with leisure and cultural offerings to create a more holistic consumer experience.
Strategy & Integration
Tobi Andero has been appointed the new head of Business for Nairabox under Wakanow’s ownership. His mandate includes scaling the platform and strengthening its position in Nigeria’s competitive entertainment tech space.
Bayo Adedeji, Wakanow’s group CEO, said the acquisition aligns with the company’s mission to deepen consumer engagement across lifestyle touchpoints.
“We see tremendous opportunity in the intersection of travel and entertainment. This acquisition allows us to offer deeper, richer experiences to our customers, not just where they travel but also how they live, enjoy, and engage with culture.”
What Nairabox Brings to the Table
Nairabox is known for its platform that connects users to concerts, movie ticketing, live events, and lifestyle experiences via its app and online services. Through the acquisition, Wakanow plans to integrate these services into its travel offerings to provide seamless cross‐sector experiences.
Ugochukwu Jay Chikezie, CEO of Nairabox, described the acquisition as “an exciting new chapter for entertainment in Nigeria.”
He emphasized that the partnership will make it simpler and smarter for people to access both travel and entertainment experiences under one ecosystem.
Implications & Market Outlook
The acquisition reflects broader trends in Africa’s digital economy where travel, entertainment, and lifestyle sectors are converging, driven by consumer demand for integrated, convenient experiences.
Wakanow already boasts a portfolio of platforms including Wakanow.com, Kalabash54.com, Roomde.com, Onburd.com, Pointview Travels, and Trip Merchant.
The addition of Nairabox builds on this suite, reinforcing Wakanow’s position as a multi-vertical player in travel and lifestyle.
What to Watch
- How Wakanow will technically integrate Nairabox into its existing platforms for seamless user experience.
- How Nairabox under its new leadership will innovate to stay competitive in the fast-evolving entertainment event space.
- The reception from customers: whether the promise of combined travel + leisure offerings will deliver value.
- The broader impact on Nigeria’s entertainment tech marketplace, on ticketing, events planning, and cross-sector consumer experiences.
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