The Irishman Whiskey, one of Ireland’s fastest-growing premium whiskey brands, has officially launched in Nigeria, marking a strategic entry into Africa’s largest consumer market. With Nigeria’s spirits sector projected to grow by over 10 percent annually, this expansion reflects both rising demand for premium beverages and the country’s growing influence as a gateway to West Africa’s trade ecosystem.
Crafted in Ireland with centuries-old tradition and modern innovation, The Irishman Whiskey is renowned for its smooth character and rich flavor, standing out in the global premium whiskey segment. Its arrival in Nigeria signals a new choice for consumers and creates opportunities for distributors, retailers, and hospitality businesses to tap into a dynamic category that blends heritage with aspirational lifestyle.
Speaking at the launch, James Kilgannon, Global Brand Ambassador for The Irishman Whiskey, said: “Nigeria has always been a priority for us. It is one of Africa’s most dynamic consumer markets, where premium spirits have been gaining ground. The Irishman brings not just the heritage of Irish whiskey, but a quality and character that align with Nigeria’s appetite for authentic premium experiences. We see this as the start of a long-term presence, built on trust with our trade partners and connection with Nigerian consumers.
”Building on the consumer-focused vision, Sudipto Chakraborty, Head of Commercial, Ekulo International Limited, the official distributor of The Irishman in Nigeria, emphasized the trade significance of the launch ”This partnership creates a win-win for both sides. Nigerian consumers gain access to a truly global premium brand. At the same time, our trade partners, from retailers to hospitality stakeholders, have an opportunity to expand their portfolios with a whiskey that has strong international appeal and growing demand across key markets.”
The Nigerian launch follows a string of global successes for The Irishman Whiskey, which has expanded across Europe, North America, and Asia, consistently ranking among the most awarded Irish whiskey brands. With Nigeria now in focus, the brand is positioning itself to meet the growing taste for refined spirits and to strengthen Ireland’s trade footprint in Africa.