SMOOV Chapman Unveils Fresh Label, Same Original Taste

The La Casera Company PLC (TLCC), a Lagos-based soft drink manufacturer, today, Friday, February 14, 2025, officially announced and unveiled a refreshed and vibrant new look for its SMOOV Chapman brand.

It will be recalled that SMOOV Chapman was introduced into the Nigerian Market in Sep 2014 in a 50cl SKU but later made available in 35cl and 60cl SKU. It is also the first ready-to-drink Chapman in PET.

Whilst unveiling the new look of the brand tagged “Fresh Label…Same Original Taste…SMOOVIT”, at the TLCC office.

Mr. Chinedum Okereke, the managing director of the company addressed the audience that “The La Casera Company is excited to introduce our refresh SMOOV Chapman Label, which is a testament to our commitment to innovation, commitment and sustainability”.

He added that in the company’s bid to keep satisfying customer’s needs, the company engaged one of the best Label Research Agency to know what our esteemed consumers want for a label, and explained that the result of the grand event.

He also stated that The SMOOV Chapman brand was added to the TLCC portfolio to address the increasing demand in consumers’ choice of flavors.

In addition, the Commercial Director, Mr. Vishal Kaveti, said “We have a new colorful and artistic label that speaks to all our key target audience, cutting across all social economic groups, gender and age, but be assured that the TASTE AND QUALITY is SAME.”

He added that the new label is set to be rolled out and consumers can expect to see the new design in stores close to them.

The fresh label showcases vibrant imagery and reflects the brand’s dedication to keeping up with contemporary trends and providing a premium Chapman experience. With this label refresh, the brand wants to create packaging that visually communicates the excitement and quality inside every bottle. Taking feedback and listening to customers, the brand believes this new look perfectly complements the refreshing taste they love.

According to the Senior Brand Manager, Carbonated Soft Drinks (CSD) Category, Julleanne Ihuoma Oriakhi, “In working on the design, we ensured clarity in visuals, information on label, attractiveness, distinctiveness within the Chapman CSD category whilst ensuring all regulatory standards and approvals are met. She further explained, the SMOOV Chapman wish to drive for a new look for the brand, one that embodies all attributes of the brand and that will deliver on its positioning (celebratory for all occasions) and innovativeness, while exuding the brand’s core essence of Poise, Chill and Sociable”.

The new label design features bolder colors and pays homage to SMOOV Chapman’s rich heritage while embracing a contemporary aesthetic. The brand is confident that its loyal customers will love the fresh new look.