Revenue Surges As Tablets Stage Comeback

LAGOS – The tablet market has had a tough few years. After booming in 2020 and 2021, sales took a sharp downturn in 2022 and 2023, making tablets the only IT device category that struggled to bounce back.

But, things changed in 2024, with the market gaining new momentum that is expected to continue this year.

According to data presented by Stocklytics.com, global tablet sales revenue is expected to jump by 12,5% in 2025, marking the biggest increase in five years.

During 2022 and 2023, it looked like tablets were on a long way to recov­ery after the post-pandemic slump.

With sales plummeting by 18% in two years, market forecasts became quite pessimistic.

Statista`s 2024 projections show that the full market recovery was not expected before 2028. However, things have changed a lot in a year, and tab­lets are making a strong comeback.

New tech upgrades, AI features, and extended battery life have made tablets more powerful, turning them into an appealing alternative for lap­tops and driving demand up.

The latest Statista data proves this. In 2024, people worldwide spent close to $13-billion on tablets, 11,2% more than the year before.

That means the global tablet spending soared by more than $1,3-billion year-over-year.

This upward trend is expected to continue in 2025, with revenue grow­ing by another 12,5%, the biggest in­crease since 2021.

Although annual growth rates will gradually slow in the coming years, global tablet sales are expected to grow by 25% and hit $18,1-billion by 2029.

One-fifth of that value, or $4,8-bil­lion, will come from the US. China and Japan follow with $3,6-billion and $884-million, respectively.

With tech upgrades and new AI features boosting sales, the number of tablet users is set to rise signifi­cantly in the following years.

According to Statista, around 355-million people owned a tablet last year, nearly double the num­ber from just five years ago. With more and more people using them as a more affordable alternative for laptops, the total number of users is expected to reach 364-million in 2025 and soar to nearly 460-million by 2025. That’s 122-million new users in just five years.