President Trump’s Media Group plans to launch 3 ETF crypto assets

U.S. President Donald Trump’s media company, Trump Media and Technology Group (TMTG) has announced plans to launch three exchange-traded funds (ETFs) currencies. The price of one of these will be at parity with the Bitcoin (BTC).  

Alongside the bitcoin-focused funds, the other two funds are the Truth.Fi Made in America ETF and a Truth.Fi Energy Independence ETF. Trump Media also revealed that the bitcoin-focused fund will bear the name Truth.Fi Bitcoin Plus ETF. 

The group also said it plans to launch the virtual assets this year but has yet to give a specific date and further information. The launch of Truth.Fi is part of TMTG’s financial services and FinTech strategy that includes an investment of up to $250 million.

The three ETFs alongside other planned products, which will be subjected to review and approval by the U.S. Securities and Exchange Commission, would be launched under Trump’s Truth.Fi brand.

Trump Media

Trump nominated Paul Atkins as the new chair of the Securities and Exchange Commission (SEC) after Gary Gensler, who left the agency when Trump was inaugurated in January, resigned.

Trump Media CEO and Chairman, Devin Nunes said that the company is exploring several ways to differentiate its products, including several Bitcoin strategies.

“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debunking problems that you find throughout the market,” he added.  

In addition, the company noted that the proposed funds would be monitored by Charles Schwab, a brokerage, banking, and finance advisory company, and New Jersey-based Yorkville Advisors acting as investment adviser.

Many spot bitcoin ETFs launched in 2024 attracted billions of dollars of capital from various investors. 

An example is BlackRock’s iShares Bitcoin Trust (IBIT), which accumulated more than $52.3 billion worth of assets in its first year resulting from a combination of large inflows and the sharp rise in the price of Bitcoin). This made the digital asset the most successful ETF launch in the history of the U.S. ETFs.

However, this does not outright mean Trump Media’s bitcoin ETF will experience the same form considering the associated risks. In line, Bloomberg Intelligence senior ETF analyst Eric Balchunas said Trump Media’s bitcoin ETF won’t likely see the same traction but still possess some promising significance.

“Despite Trump’s brand, these will likely be microscopic in asset gathering compared to IBIT, FBTC et al. That said, just the fact that they are launching it adds to the mainstream fiction narrative, which matters,” Balchunas wrote in a post on X.

Similar Read: South African politician warns against use of Bitcoin for strategic reserve.

Trump, Trump media and crypto

The proposed ETF launch further stressed Donald Trump’s commitment to crypto.

At a Bitcoin conference in Nashville, Donald Trump declared that he would make the United States the crypto capital of the world. Alongside, he pointed out the possibility of establishing a crypto reserve to cover the United States’ $36 trillion debt. 

His promise to make the US “the world capital of crypto” saw him accumulate millions of dollars in funding from top crypto industry executives. This led to his appointment of Elon Musk as a co-leader of the Department for Government Efficiency (“DOGE”), a role aimed at creating a more efficient government, slashing excess regulations, cutting wasteful expenditures, and restructuring Federal agencies.

A month before the election, Trump launched a new cryptocurrency venture called World Liberty Financial – a decentralized finance (DeFi) protocol that aims to blur the lines between traditional finance and DeFi. The move has been pictured as a strategy to establish his growing influence in the crypto market. 

FILE PHOTO: U.S. President Donald Trump arrives for a photo opportunity with sheriffs from across the country on the South Lawn of the White House in Washington, U.S., September 26, 2019. REUTERS/Erin Scott/File Photo

Trump Media acquired crypto platform Bakkt shortly after his victory at the polls. The U.S. President also appointed former college football player Bo Hines as the executive director of his new “Crypto Council.”

Hines became the executive director of the Presidential Council of Advisers for Digital Assets, joining the new advisory group known as the “Crypto Council”, where David Sacks was also appointed as the head. 

His meme coin, $TRUMP, skyrocketed in valuation by over 300 per cent in valuation in less than 24 hours after its launch. A day before his inauguration, $TRUMP hit a market cap of $5.81 billion, marking his full entry into digital assets and merchandise sales.

Under the same light, Bitcoin hit a new record after surging over $109,000 hours before President-elect Donald Trump’s inauguration. The crypto pumped up after the new President said he’ll take action on his promises to the crypto industry once he assumes office. 

Bitcoin, created in 2009 as electronic cash uncontrolled by banks or governments, traded as low as $20,000 two years ago. It has since advanced with the world set to welcome the first “crypto president.”