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How to Promote Your Business Using Social Media Platforms

By - - [ Business Must Read ]

Social media is one of the best ways to promote your business online. It gives avenue for a business to be exposed all over the world. This is due to the high rate of people involved in social networking.

The entire industry of advertizing and marketing has really changed since the advent of social media. It gives an avenue for you to reach a very large audience and inform them about your products.

Once activated, social media could be so demanding depending on the number of audience you want to reach out to. Make sure you put a very strong maintenance plan in place before you start marketing your product online.

Knowing the right social media platform to use will promote your business if used properly. Below are some of the best social media platforms to promote your business:

  1. Facebook

Facebook is one of the most popular social media network with a total of about 1.5billion monthly active users. Facebook will give you the widest coverage you require to market your product.

Ways to use it: the first step is to create a business page, make sure you use a very attractive image on your profile picture. Give a full detail about the description of the business and how you can be contacted. Always post important contents about your business and don’t forget to always interact with people that comments on your posts.

  1. Instagram

Instagram is a social network that can be used to share visual contents. You can also post a video content of your business online.

Ways to use it: create a profile for yourself. Post about your business regularly. Make sure to create a business page with hashtags and always post pictures and videos of your products or what you intend to advertize. Always go live during events and make sure to respond politely to commentators.

  1. Twitter

Twitter is also a popular social network platform that you can use to promote your business. With a total of over 300million active users monthly, you would be able to reach a wide audience by advertizing on twitter.

Ways to use it:  create an active profile for yourself and your business. Tweet about your business constantly. Follow trending topics, post pictures and tag your business profile. Don’t post offensive sentence. Don’t forget to also follow your customers, partners and other professional organization including your competitors. This will enable you to create a very large audience that will grow your business.

  1. YouTube

YouTube is the second largest searching engine and it is owned by Google.  Advertizing on YouTube makes your business to be exposed to billions of people all over the world.

Ways to use it: create a YouTube profile for yourself and your business. Post various video contents of your product or whatever you want to advertize. You can also advertize on other peoples channels if you so wish. Make sure the videos you post are always entertaining, educative and informative.

  1. LinkedIn

LinkedIn can be used as an online resume for your business. It has the world’s largest professional audience which makes it a center for serious minded people. LinkedIn is filled with research articles, posts that are matured, business blogs and exchange of ideas.

Ways to use it: create a professional profile for yourself and your business. Make sure your contents are formal and precise. Share views about your business and always participate on conversations.

  1. Snapchat

Snapchat is a very popular image processing application that is growing rapidly in popularity.

Ways to use: create a profile for yourself. Post unique pictures about you business and always make important comments on them. You can share various brands of your products and even partner with other users that are influential to promote you brand.

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