Every year, millions of nonfiction books find their way onto Amazon. Many enjoy a brief moment in the spotlight before disappearing into the background. But in Seattle, one company is rewriting what happens to a book after publication day.

Founded by Mike Shreeve, Peaceful Profits helps entrepreneurs, coaches, and consultants turn their expertise into books that not only sell but also build entire businesses. The company guides clients through the writing, publishing, and marketing phases, ensuring their ideas have a lasting influence and generate long-term revenue.

Shreeve knows firsthand what it looks like to struggle and come out on top. Years ago, he faced homelessness before finding work as a copywriter. Through persistence and skill, he grew several multimillion-dollar marketing enterprises and learned that the right story, told well, can change the course of a life.

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From that realization came Peaceful Profits, founded on the idea that a book can be more than a creative pursuit. Through its combination of ghostwriting, publishing, and marketing, the company helps professionals transform their expertise into compelling stories that drive growth.

Creating Books That Drive Businesses

Peaceful Profits collaborates with clients seeking to leverage publishing to establish authority and drive long-term business growth. That includes everyone from startup coaches and New York Times bestselling authors to eight-figure course creators.

Each project begins with ghostwriting that captures the client’s authentic voice and message. The team collaborates with the author to determine the book’s purpose, identify its target audience, and ensure it aligns with the client’s broader business objectives. This helps the story connect with the right readers and positions it for long-term success on platforms like Amazon and Audible.

As the book moves through editing, design, formatting, and production, Peaceful Profits continues to refine its marketing strategy. Using a combination of paid ads, organic content, email marketing, partnerships, and media outreach, the team develops a plan that maximizes the visibility of each book.

Every project is closely aligned with the author’s brand, so the finished book feels like a natural part of their business, not a side project. By the time launch day arrives, everything is in place to give the book its strongest chance for success.

“​​Our vision is to build the world’s most effective book-selling engine,” Shreeve shared.

Clients can choose from three ways to work with Peaceful Profits. The Done-For-You program allows them to hand everything over to the company, while the Done-With-You option involves close collaboration with the team. For those who want to take the lead, the Do-It-Yourself program includes resources and training that walk them through each step of the process.

This flexible setup provides entrepreneurs and professionals at all stages and budgets with a way to transform their experience into a published product that opens doors in their industry. Each book is treated not as an endpoint, but as the start of a larger system designed to attract opportunities and increase impact.

Words That Paid Off

The best way to understand what Peaceful Profits does is to look at the stories of people who have worked with them.

When Kris Jones worked with the company, she focused on refining her message and tying it directly to her business goals. Within 90 days, and before her book was officially released, her work had already brought in more than six figures in new revenue.

Emmy Sobieski utilized the writing process to refine her brand message, while Mike Fink leveraged his book to establish credibility and recognition in his field.

Shreeve’s own book, “The One Book Millions Method,” helped him build a coaching business that earned around $100,000 a month and roughly $5 million a year—all without ever publishing on Amazon. His team is now preparing an updated version to share through multiple marketing channels, aiming to help even more entrepreneurs use their stories to grow.

Across dozens of Peaceful Profits reviews, clients describe their experience as professional, personal, and surprisingly stress-free.

“I really appreciated the space they gave me during the sales process,” wrote Janette A. “Admittedly, I took my sweet time making a decision, but I never felt overly pressured. That spoke volumes to me.”

Judith W. echoed that feeling, noting, “I’ve looked into several services and this was the first one that didn’t pressure me to close.”

Other authors mentioned feeling supported from start to finish, guided by a team that treated their work as if it were their own.

“I was surprised by how many people were involved in the process,” said Jennifer S. “I had multiple people looking out for me and checking in to make sure I was having a good experience.”

Stuart shared a similar sentiment, writing, “Incredible group of people who actually care. Will buy again.”

For Peaceful Profits, each success story serves as proof that a book can open doors that continue to lead somewhere new.

The Art of Staying Relevant

In an industry that never stops evolving, Shreeve and his team have learned to stay flexible. In Peaceful Profits’ early days, much of the company’s growth came from Facebook ads book funnels—now known as Meta—which worked well for a time. However, as costs increased, audiences became harder to reach, and platform updates were rolled out unexpectedly, it became clear that relying on a single channel was unsustainable.

“While Meta is still an extremely valuable traffic source, it’s simply too risky to be beholden to one traffic source these days,” Shreeve explained.

Today, Peaceful Profits encourages clients to build diversified marketing systems that blend paid ads with organic content, email campaigns, and strategic partnerships, ensuring growth continues even when algorithms change.

The team is just as adaptable when it comes to industry developments. They monitor updates to Amazon’s algorithms, analyze reader behavior, and test ideas early to anticipate shifts before they happen. Every strategy includes a backup plan, so when platforms evolve, the business evolves as well.

“Now, it’s not possible to spot every trend early, so it goes back to being adaptable…” Shreeve said. “And sometimes moving like your hair is on fire helps too.”

The Minds Behind the Manuscripts

Every project at Peaceful Profits is backed by a team chosen as much for who they are as for what they can do. Shreeve seeks individuals who think creatively, adapt quickly, and take genuine ownership of their work. Just as important are the traits that can’t be taught, like professionalism, kindness, and the ability to work well with others.

Editors, ghostwriters, and marketers remain closely involved throughout each project, ensuring that every book combines strong storytelling with thoughtful strategy. Innovation happens the same way—through collaboration. The team tests ideas on a small scale, studies the results, and builds from what works.

“This allows us to innovate without exposing clients to unnecessary risk,” Shreeve explained.

At the leadership level, curiosity and bold ideas are encouraged, but data always guide them.

“That balance between creativity and prudence keeps us on the cutting edge while protecting our clients’ investments,” Shreeve added.

As the publishing industry becomes increasingly competitive, standing out is more challenging than ever. Rising advertising costs necessitate more innovative ways to reach readers, and artificial intelligence is continually transforming how stories are created and shared.

For Peaceful Profits, those changes have reinforced the value of what makes their work distinct. The company’s focus remains on what technology can’t replace, such as human stories, genuine connections, and smart strategy.

“We’ve built systems that use technology as a tool, not a crutch, to make sure our authors’ voices break through the noise,” Shreeve said.

The Next Chapter

Peaceful Profits is actively preparing for its next stage of growth. The company plans to expand its ghostwriting and publishing services, introduce additional author coaching programs, and develop new systems that enable books to generate consistent revenue for entrepreneurs. Still, growth means more than just business.

“Beyond services, we want to create a movement where authorship isn’t just about publishing a book,” Shreeve said. “It’s about transforming lives, building businesses, and leaving legacies.”

Part of that legacy includes giving back. Peaceful Profits supports Mercy Without Limits, a humanitarian organization that provides aid to orphans, widows, and refugees worldwide.

In the years ahead, the company aims to be the trusted choice for entrepreneurs who view their book as the beginning of something greater. While many stories fade fast, Peaceful Profits has shown that when purpose drives success, it becomes the most peaceful profit of all.