Ayodeji Onabajo, the newly appointed Chief Operating Officer (COO) of Soulcomms is to drive the sustainable growth and innovation of the strategic communications company.
His appointment follows Soulcomms’ unveiling of its rebranding and new direction in digital innovations. This move reaffirms the agency’s commitment to integrating technologies such as augmented reality, retail tech, and data-driven analytics into its service offerings, creating deeper connections between brands and their audiences.
“Ayodeji Onabajo’s appointment as COO is a deliberate and strategic move that underscores Soulcomms vision for the future,” Udeme Ufot, the group managing director of SO&U Group, said in a statement.
He expressed confidence in Onabajo’s appointment and emphasized its alignment with Soulcomms’ transformative agenda and the rebrand direction of the business geared towards taking it to new heights.
“As we embark on this bold new chapter marked by our recent rebranding and commitment to digital innovations, we recognize the need for a leader with Ayodeji’s depth of experience, creative insight, and operational excellence to drive our ambitions forward,” Ufot stated.
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He disclosed further that Onabajo’s expertise in digital-first strategies and passion for experiential communications will ensure that Soulcomms remains at the forefront of cutting-edge storytelling and engagement.
“Ayodeji’s leadership comes at a pivotal time when our clients demand more than traditional solutions. We are confident that his contributions will solidify our position as a trailblazer in creating shareable, immersive, and impactful brand experiences,” Ufot stated.
He stated further that the appointment is a significant step in the agency’s commitment to delivering innovative solutions and driving impactful client engagements in the evolving communication landscape.
Ayodeji Onabajo, with over 12 years of experience spanning continents and industries, brings a wealth of expertise that is expected to drive Soulcomms’ strategic vision.
Recognized as a leader in marketing communications, he has seamlessly merged traditional marketing approaches with innovative MarTech solutions.
According to the statement, he demonstrated his ability to build high-performing teams, execute successful campaigns, and deliver measurable results for top-tier clients across various industries, in his previous roles in the company.
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