6 hours ago
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AI
As artificial intelligence (AI) continues to reshape industries worldwide, OgaPR Communications, a leading media relations firm, is urging personal brands and organisations to embrace AI-driven strategies to enhance their public relations (PR) efforts.
The firm emphasised that AI can significantly boost brand visibility, streamline media outreach, and optimise content strategies for a more dynamic and responsive communication landscape.
In an era where digital transformation dictates success, OgaPR believes that leveraging AI in PR is no longer optional but essential as AI-powered tools can analyse vast amounts of data, predict media trends, and craft hyper-personalised press materials that resonate with target audiences.
According to Kemi Adeloye, Chief Communications Officer at OgaPR, “Brands that integrate AI into their PR strategies are positioning themselves ahead of the curve. AI enables organisations to understand audience sentiment, track media engagement in real-time, and fine-tune messaging for maximum impact.”
AI-driven PR strategies also enhance efficiency in media relations. Automated press release distribution, AI-powered journalist databases, and natural language generation (NLG) tools are revolutionising the industry.
Halima Alimi, Chief Administrative Officer at OgaPR, added, “The traditional PR model is evolving. We now have access to AI tools that streamline outreach, ensuring that the right stories reach the right journalists at the right time. The synergy between AI and PR professionals will define the future of brand storytelling.”
Despite the advantages, OgaPR acknowledges concerns regarding AI’s role in creativity and authenticity. “AI is a tool, not a replacement for human insight and emotional intelligence, Adeloye reassured. “It should enhance PR efforts, not replace the fundamental storytelling and relationship-building elements that define great PR campaigns.”
As AI continues to evolve, OgaPR is committed to helping brands navigate the intersection of technology and communication.
The firm further announced plans to host a series of workshops and masterclasses on AI in PR, equipping industry professionals with the knowledge and tools needed to stay competitive in a rapidly changing landscape.
Isaac Asabor is a Reporter with Independent Newspapers Limited. He has ample years of experience in reportorial and editorial duties. An alumni of both University of Lagos and Olabisi Onabanjo University, and presently covers Consumer Affairs beat, edits Niger-Delta and Marketing/Brand Pages that are published on Mondays and Wednesdays,, on Independent Newspaper. He is also a member of the Nigerian Institute Of Public Relations, NIPR.
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