The Nigerian Marketing Awards (NMA) has announced the Top 4 finalist brands shortlisted for the title of Brand of the Year 2025 — the most coveted recognition of marketing excellence, creativity, and consumer impact in Nigeria.

Following a rigorous and transparent evaluation by the Awards Decision Council (ADC) — comprising eminent marketing leaders and professionals from across the industry — four exceptional brands have emerged as the frontrunners for this year’s grand honour:The top four brands are;MTN, Heineken, Cussons Carex and Goldberg

According to a statement, the brands represent the very best in innovation, consumer engagement, and sustained marketing excellence across Nigeria’s dynamic marketplace.

According to Tony Agenmonmen, Founder and Convener of the Nigerian Marketing Awards, “The Brand of the Year category reflects the voice of the people and celebrates the power of brands that truly connect with consumers. It remains one of the most exciting and competitive categories of the Awards, as it recognises the brand that Nigerians themselves believe has made the greatest impact during the year.”