National Business Masterclass Holds In Lagos Feb 12-14

Lagos – The National Business Masterclass (NBM) is a groundbreaking initiative aimed at empowering business owners, entrepreneurs, and corporate leaders with the knowledge and tools necessary to scale their businesses, enter international markets, and thrive in the global economy.

The event will be held in Lagos from February 12 to 14 and it will focus on helping businesses position for export and earn in foreign currencies.

 According to Segun Kuti-George, a former chairman of the Lagos State chapter of the National Association of Small-Scale Industrialists, “The NBM programme offers comprehensive training that combines practical insights, hands-on workshops, and the integration of cutting-edge technology, including AI-driven strategies.”

 He said that the programme is designed for people who are looking to expand their business into international markets but don’t know where to start, that attendees will be taught how to overcome the complexities of exporting and global trade compliance.

He said that they will be given insights on how to leverage AI and cutting-edge technology to enhance operational efficiency and customer engagement.

He posited that in today’s competitive global market, businesses need more than just good products and services; they need strategies that position them for sustainable growth and international success, adding that the NBM programme is designed to address the unique challenges that come with business expansion, helping participants navigate the complexities of scaling, exporting, and branding for a global audience.

Kuti-George stated that the NBM programme aims to help businesses enter international markets and begin earning in dollars; teach companies how to incorporate AI and branding strategies to gain a competitive edge; foster networking opportunities with industry leaders and potential partners.

He said that the progromme will provide a comprehensive understanding of how to scale businesses efficiently and equip participants with the tools needed to break into international markets.

It will also teach participants strategies for building a global brand and introduce participants to AI-driven communication and business strategies and create a space for business owners to network and form valuable connections.

Resource persons at the programme are S.T. Kuti-George, Paul Nwolisa, Dr. Julie Momah, Abiodun O. Obanla, Jude Okwuoseh, Maureen Ada-Leonard.

Efe Ose, Dr. Vyas, Amb. Olusiji Aina Oluwatosin Oladetan, Wale Soneye, and Ojei J. Uche and Dr. Fatoumata Gaye will also teach at the event.

By targeting 13 key states across Nigeria, NBM is a direct investment in the nation’s economic development and diversification, with the ultimate goal of boosting non-oil exports and creating sustainable wealth.

The NBM project strategically targets 13 states across the six geopolitical zones of Nigeria to ensure inclusivity and maximum impact. These states were selected based on their economic potential, export readiness, and the unique resources they offer.