1 week ago
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ABUJA: Nigerian singer B-Red has signed a ₦200 million endorsement deal with Armstrong Paint, further establishing his presence in the business world.
The six-month agreement, signed in Lagos, is considered one of the biggest brand partnerships of his career.
Confirming the news, B-Red’s manager, Joseph Ikyobo, said, “This partnership speaks volumes about B-Red’s growing influence. Armstrong Paint is a trusted name, and we’re excited about the opportunities ahead.”
As the face of Armstrong Paint’s new marketing campaign, B-Red will help promote the company’s products to a diverse audience. His strong fan base and dynamic stage presence are expected to enhance brand visibility and consumer engagement.
For Armstrong Paint, the deal is a strategic move to strengthen its position in the Nigerian market. The company has been expanding its operations, and partnering with a high-profile artist like B-Red aligns with its goal of increasing brand awareness.
Fans and industry insiders have hailed the deal as another major achievement for B-Red. Beyond his musical success, he continues to make strides in the corporate world, demonstrating his ability to merge entertainment with business.
With preparations for the campaign rollout already in motion, the coming months will reveal the full impact of this collaboration.
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