Lagos State has welcomed popular influencer Mandykiss as one of the brand ambassadors for LASKADA’s anti-drug campaign.
The appointment aims to leverage her large social media following of over 400,000 to reach a wider audience across the state.
Lagos State enlists influencer in fight against drugs
Officials noted that drug abuse is a serious pandemic affecting society, and the government alone cannot tackle it. By partnering with influencers like Mandykiss, LASKADA hopes to spread awareness and preventive measures more effectively.
Speaking during the announcement, a representative said, “Everybody has a past; nobody is perfect. But with the influence Mandykiss commands, we hope she will help reach the nooks and crannies of Lagos to fight this pandemic.”
Mandy kiss’s role and campaign goals
As a brand ambassador, Mandykiss will participate in events, educational programmes, and social media campaigns designed to discourage drug use among youths and the general public.
The campaign underscores the state’s commitment to public health and social wellbeing, combining government action with community and influencer engagement to amplify impact.
Officials stressed that this collaboration marks a new approach to tackling societal issues, highlighting the importance of working with people who can communicate effectively with the population.
Social media reactions
The announcement has drawn mixed reactions from online users:
Abdulma commented: “Omo..this country be like season movie. Which episode be this one again, Naso them day announce ambassador and that lady is who i think it is?? And government together??”
UTDVenom commented: “Free opueh for all the officials she will be working with”
Web3Looper commented: “This country na just cruise, Mandykiss an ambassador Ke ?”
Coventtrade1 commented: “Why she dress like this”
Watch the video below…
Mandykiss is now an ambassador to LASKADA, Lagos State Keeps Against drūg abūs3. 😭 pic.twitter.com/QCplpAnE6p
— 𝐀𝐬𝐚𝐤𝐲𝐆𝐑𝐍 (@AsakyGRN) September 30, 2025
