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La Casera unveils new look for SMOOV chapman

4 days ago 26

L-R: Vishal Kaveti, Commercial Director, Chinedum Okereke, Managing Director, Mrs. Julleanne Ihuoma Oriakhi, Senior Brand Manager, and Louis Premkumar, Operations Director, all of The La Casera Company.

The La Casera Company PLC (TLCC) has announced the rebranding of its popular SMOOV Chapman drink, introduced to the Nigerian market in 2014. At an unveiling ceremony held at the TLCC office in Lagos, Managing Director Chinedum Okereke revealed the refreshed label, tagged: “Fresh Label…Same Original Taste…SMOOVIT.”

According to Okereke, “the new label is a testament to our commitment to innovation, customer satisfaction, and sustainability. We engaged a top label research agency to determine what our consumers want, and the result is what we’re unveiling today.”

The SMOOV Chapman brand was added to TLCC’s portfolio to cater to the growing demand for unique flavors. The rebranding aims to revitalize the brand’s appeal while maintaining its original taste. The Commercial Director of TLCC, Vishal Kaveti also highlighted the company’s dedication to delivering high-quality products that meet consumer expectations. With this rebranding, SMOOV Chapman is poised to continue its success in the Nigerian beverage market.

“We have a new colourful and artistic label that speaks to all our key target audience, cutting across all social economic groups, gender and age, but be assured that the taste and quality are same,” he said. He added that the new label is set to be rolled out, and consumers can expect to see the new design in stores close to them.

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