John Lewis has just become the latest retailer to launch its early Black Friday sale today. No, you aren’t imagining things – it is indeed October and not November. That hasn’t stopped John Lewis from unleashing thousands of discounts on everything from the latest high-end TVs to furniture.

– Check out the John Lewis early Black Friday sale in full

You can find a quick overview of today’s early Black Friday sale at John Lewis just below, along with a few recommended deals on products that we’ve actually tested here at TechRadar. You can already get some great deals on Dyson vacuums, Sage coffee machines, a Nintendo Switch 2, and the LG C5 – one of our favourite OLED TVs of 2025.

From what I can see, the vast majority of these deals at John Lewis are price-matched with other retailers. That means there aren’t that many options that are absolute must-buys from John Lewis specifically. With that said, the vast majority of these listings are record-low prices, so it’s worth having a browse – even if you aren’t planning on shopping until November.

While you’re here, make sure you check out our freshly launched Black Friday deals live blog, where we’re providing live coverage of sales from Amazon, Currys, and other rival retailers in the UK.

• Computing: laptops and tablets from £99
• TVs: up to £300 off premium LG, Samsung, and Sony TVs
• Phones: £250 off Samsung, Apple, and more
• Small appliances: Ninja, Smeg, and other brands
• Vacuums: £200 off Dyson, Shark, and more
• Coffee machines: up to £600 off pod and espresso
• Home: 20% off mattresses, lighting, furniture