L-R: Nathaniel Pali, regional marketing manager, BG & RTS; Oluwanponmile Alabi, Category Lead, Ready to Serve; Isoken Airhenbuwa, Area Sales manager, Abuja; Isaac Egbe, BTL head, RTS, at the Smirnoff International Youth Day Chilltopia event held in Abuja recently as part of activities by Guinness Nigeria to celebrate Nigerian Youths.
Smirnoff Ice has strengthened the support for Nigeria’s creativity, unity and the energy of young people as part of its drive to celebrate International Youth Day.
The brand, through its Chilltopia tour, engaged in a high-energy, three-city festival that lit up Lagos, Abuja, and Port Harcourt, transforming them into a vibrant playground of flavour, music, and boundless creativity in celebration of International Youth Day.
Under the theme, ‘Dare to Chill,’ the tour brought together music, games, creativity, and premium hospitality to unite young Nigerians under the spirit of #TogetherWeChill.
Oluwanponmile Alabi, Category Lead, Ready to Serve, said International Youth Day is about recognising the creativity, unity, and energy of young people.
According to Alabi, with Chilltopia, the brand wanted to create a space where they could fully own their vibe, connect with each other, and make lasting memories. Each city brought its unique flavour, but the sense of togetherness was the same; that’s the magic of #TogetherWeChill.”
“By staging Chilltopia in these major cities, Smirnoff’s place as a leading force in Nigeria’s youth lifestyle scene shines through, with each event being a culturally resonant experience designed to inspire creativity, foster community, and celebrate individuality,” Alabi said.
From Surulere’s Eagle Club in Lagos to Abuja’s Exhibition Pavilion and Port Harcourt, each city became a vibrant arena of self-expression. Guests immersed themselves in Smirnoff Ice’s signature flavours, Double Black with Guarana, Pineapple, and the classic Ice Original, showcased in interactive spaces designed for unforgettable moments. Games like giant Jenga, pool, and an art board kept the energy flowing between electrifying DJs alongside live performances.
In Lagos, guests explored immersive corners dedicated to Smirnoff’s signature variants, played larger-than-life games, and danced to electric DJ sets from the electrifying sounds of DJs Chella, Mia, and Etee, while Twix Da Jims and Shoday brought the house down with high-energy live sets and live performances.
Abuja’s edition raised the bar with a dazzling “experience tunnel,” buzzing game zones, and a dance floor that pulsed with relentless energy as DJs Steve, Spunky, Piizii, and SlimZace delivered a relentless flow of beats, amplified by Hypemen Sound and Links.
Port Harcourt brought the tour to a high-energy close with face painting, tattoos, spirited dance battles, and a showcase of dynamic local talent.
