Wizkid has come a long way from Ojuelegba, the Surulere neighbourhood where he grew up. Born Ayodeji Ibrahim Balogun in 1990, he started recording music at 11 and built his early confidence performing in church.
His big break came in 2009 after signing with Empire Mates Entertainment, where he released the hit song ‘Holla at Your Boy’, which introduced him to the mainstream.
Going from international collaborations to stadium shows, Billboard entries, and Grammy recognition, Wizkid has become one of Africa’s most influential artists. With that level of impact, the question everyone keeps asking is simple: how much is he really worth, and what does his lifestyle look like behind the scenes?
Wizkid’s Estimated Net Worth
Wizkid’s net worth is widely estimated at $50 million, which is over ₦71 billion at current rates. Multiple entertainment outlets list him as one of the richest artists in Nigeria, often placing him ahead of peers like Davido and Burna Boy based on earnings, deals, and assets.
These estimates aren’t official declarations, Wizkid doesn’t announce his finances, and Nigerian artists generally don’t make their income records public. But looking at his catalogue, global presence, and history of high-value deals, the estimate aligns with the scale of his career.
How Wizkid Makes His Money
Wizkid’s fortune mostly comes from his illustrious music career. His albums ‘Made in Lagos’ and ‘Morayo’ continue to pull massive global streams, with the latter breaking Spotify’s record for the biggest African album debut when it was released in 2024.
|
‘Essence,’ his collaboration with Tems, achieved a rare feat for any African artist by entering the Billboard Hot 100 and climbing into the top ten with the Justin Bieber-assisted remix. These milestones boosted both his visibility and the value of his catalogue.
Read: Wizkid’s ‘Morayo’ sets new African streaming record on Spotify
His live performances are another major driver of revenue. Wizkid fills arenas across Europe, the United States, and Africa, with some shows reportedly earning him $500,000 or more per night. His tours, often multi-city and high-production, form some of the most lucrative chapters of his career.
Lucrative endorsement deals have also added to his wealth. Over the years, he has partnered with brands like Nike, Dolce & Gabbana, UBA, and Ciroc, each deal strengthening his positioning beyond music.
Alcohol brand endorsement deals signed by the Big 4 🥃
• Davido – Martell
• Wizkid – Hennessy
• Burna Boy – Star
• Olamide – Ciroc pic.twitter.com/yXAvVNv6e1— 49th. (@the49thstreet) August 18, 2025
Then there’s Starboy Entertainment, his label, his business hub, and a platform that helped amplify producers and artists who have shaped the sound of modern Afrobeats. The label gives him ownership, leverage, and a share of the success of talents connected to the Starboy name.
Wizkid’s Lifestyle: Wealth, Taste, and a Life Lived Quietly
Wizkid lives like a man who knows his worth. He owns multiple homes in Nigeria and abroad and has a fleet of high-end cars that form one of the most talked-about collections in the Nigerian entertainment scene. His jewellery, fashion style, and displays of luxury reflect a man who lets his lifestyle do the talking.
Wizkid just copped a new Ferrari 296 GTS worth over 1.4 billion Naira. pic.twitter.com/A18Qd2tOJc
— YabaLeftOnline (@yabaleftonline) February 4, 2025
For Wizkid, wealth moves silently, and privacy keeps people guessing. The multi-award-winning star rarely shows the behind-the-scenes details that many celebrities like to share.
His relationships, his children, and his personal life exist behind a curtain he rarely opens. What the public knows is limited to what he has chosen to acknowledge: his three sons (Boluwatife, Zion, and Ayodeji Jr.), his daughter, and the mothers of his children, who have been part of his journey. Beyond this, Wizkid keeps the rest sealed.
This controlled distance fuels the mystery around him. It also makes his estimated wealth exactly what it is, an estimate. Only Wizkid knows the full picture, and he intends to keep it that way.
Wizkid’s Business Moves & Investments
Beyond music and endorsements, Wizkid is invested in the business side of entertainment. Starboy Entertainment is his biggest footprint here, giving him creative control and ownership.
He also collaborates strategically with global artists, labels, and event organisers. His long-term partnership with RCA Records opened doors to a wider international audience and more structured distribution.
“The international labels chased after me for 4 years to get me signed, until I agreed to RCA because they understood my vision”
– Wizkid❤️🐐 pic.twitter.com/SvKAgMVrIR— Big Derah 🇬🇧🩶🦅 (@stfuderah) May 21, 2024
