Imisi wins BBNaija season 10’s N150M prize

Opeyemi Ayanwale, known as Imisi, has claimed victory in Big Brother Naija Season 10 (“10/10”), walking away with the N150 million prize on October 5, 2025. The 23-year-old fashion designer and actor from Oyo State edged out Precious Ashiogwu (Dede) in the final showdown, revealed live by host Ebuka Obi-Uchendu.

Imisi had 42.8 percent of the votes with Dede coming second at 15.94 percent. Social media lit up with #Imisi, praising her consistent popularity and bold moves.

Imisi entered as a fan favorite, blending creativity in tasks with sharp one-liners that kept the house lively. Her acting skills shone in dramas, and she formed key bonds that carried her to the end. “Grateful to my supporters—this is our win,” she shared, hugging Dede onstage amid cheers. The package adds a SUV and sponsor perks from platforms like Showmax.

Imisi’s creative edge positions her well for post-show fortune, much like previous stars. Whitemoney, Season 6 winner, used his N90 million to land deals with TECNO Mobile and Hero Lager, launching his White Money Party Jollof food line for ongoing revenue. Mercy Eke, Phyna, and Ilebaye are the other female winners who

With her fashion and acting resume, Imisi could secure clothing brand tie-ups or Nollywood roles soon. She’s spoken of channeling funds into a design studio. ImisiNation fans are already pushing for collabs, signaling events, ads, and ambassadorships ahead.

History proves the house boosts careers—non-winners like Tacha built empires too—but for Imisi, the crown amplifies it all into lasting wealth.