It’s all happening. Amazon‘s October Prime Day sale is scheduled for next week, alongside competing sales from retailers like Best Buy, Walmart, and Target, marking the start of the Black Friday shopping season.

If you’re looking to find a discount on a pricey OLED TV during the next few weeks, then you can stop your search, because I’ve found an incredible deal. Best Buy has LG’s 48-inch B5 OLED TV on sale for only $699.99 (originally $1,299.99) – an unbelievable price.

The LG B5 was released earlier this year and is the successor to the popular LG B4, which was named TechRadar’s best budget OLED TV. LG’s entry-level OLED TV delivers a stunning picture thanks to the Alpha 8 AI Processor Gen2, which produces brilliant, bright colors and sharp contrast. New features on the B5 include AI tools such as AI Search, AI Concierge, and an enhanced AI Chatbot. Gamers will also appreciate its excellent gaming features, thanks to its four HDMI 2.1 ports, NVIDIA G-Sync, and a 120Hz refresh rate.

Today’s deal on the LG B5 is a record-low price and the cheapest OLED TV on the market. It’s a fantastic offer to snag before the madness of Black Friday begins, so you should take advantage now before it’s too late.

You can see more of today’s best TV deals, and if you’re looking for premium options, see today’s best OLED TV deals.