L-R: Snacks & Coffee Business Manager, NBC, Abdulbasit Qureshi; Regional Sales Director, NBC, Segun Olugotun; Managing Director, NBC, Goran Sladić; Managing Director/CEO, Obabukola Ventures (NBC Distributor), Alhaja Bukola Sheu; Sales Director, NBC, Chris Christodoulakis; and the Commercial Manager, NBC, Emmanuel Aluede at the official unveiling and first sale of Plazma biscuits in Nigeria, by the Managing Director, NBC in Ikeja
October 15, 2025, marked a turning point for Nigerian Bottling Company. The beverage leader officially entered Nigeria’s snack food market with the launch of Plazma Biscuit, bringing a European favorite to the Nigerian Market.The day carried weight beyond typical product launches. NBC’s Managing Director, Goran Sladić, personally sold the first carton of Plazma in the market, a symbolic gesture that signaled the company’s commitment to this new venture.
The Strategic Play
NBC’s expansion into biscuits represents calculated risk-taking in a competitive sector. Nigeria’s snack food market is experiencing rapid growth, attracting both local and international players. NBC is leveraging its 70-year presence in Nigeria to establish a foothold.
The company partnered with Bambi, a leading European confectionery manufacturer, Coca-Cola HBC Group, and a local biscuit producer to bring Plazma to Nigeria. This collaboration combines international product expertise with local manufacturing capability.
Sladić framed the launch in terms that go beyond business metrics:
“Plazma is much more than a biscuit, it represents trust, quality, and connection that transcend borders and inspire generations. Bringing this beloved brand to Nigeria is another step in our journey of growth, innovation, and partnership with the communities we serve. With over seven decades of presence in Nigeria, our commitment goes beyond business expansion; it’s about investing in the people, potential, and promise of this great nation.”
What Makes Plazma Different
The biscuit arrives with established brand recognition in European markets, where it has consistently maintained consumer loyalty for decades. NBC is banking on that heritage translating to Nigerian consumers who increasingly seek variety in their snack choices.
Plazma’s positioning targets families looking for wholesome snack options. The product emphasizes quality ingredients and a distinctive creamy texture that differentiates it from existing biscuit offerings in the Nigerian market.
Distribution Strategy
NBC plans to use its existing beverage distribution network to get Plazma into retail outlets across Nigeria. This infrastructure advantage provides the brand with immediate market access that new entrants typically spend years establishing.
The initial rollout focuses on Lagos before expanding to other regions. Pricing aims to make the product accessible to a broad consumer base rather than positioning it as a premium import.
What This Means for the Market
NBC’s entry into the biscuit sector adds a new player to Nigeria’s growing snack food industry. The company is using its existing beverage distribution network to roll out Plazma across retail outlets.
The launch marks NBC’s first product outside its core beverage category after seven decades of operation in Nigeria. The company collaborated with Bambi, Coca-Cola HBC Group, and a local biscuit manufacturer to bring the European brand to Nigerian consumers.
Availability
Plazma is now available in stores across Lagos, with plans to expand distribution to other regions. The product targets Nigerian families seeking high-quality snack options.
NBC’s distribution infrastructure, built over 70 years, gives Plazma immediate access to retail channels nationwide. Consumers can find the biscuit at major outlets and local stores where NBC products are sold.
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