Africa is one of the most exciting digital markets in the world. From the rise of blockchain adoption to the boom in stablecoins and digital payments, the continent is rapidly shaping the future of finance and technology. Yet, while the opportunity is massive, many global brands still struggle to establish a foothold in Africa and achieve real traction.
For God’spower Effiong, this challenge is personal. After more than seven years of helping Web3 and digital brands launch and scale across Africa, he has seen both the success stories and the false starts. His conclusion: most brands fail, not because of their products, but because of their go-to-market strategy.
That realization is what led him to launch AGTM Partner, Africa’s first dedicated Go-To-Market (GTM) agency for Web3, AI, and digital brands.
A Journey Built on Global Brands & Local Impact
God’spower’s journey began over seven years ago, helping Web3 and digital brands land and dominate in Africa. Along the way, he’s had the privilege of working with some of the most recognised players across blockchain, fintech, and emerging tech.
At Ledger, the world’s largest hardware wallet provider, he led growth and partnerships across Africa, forging wallet integration partnerships with exchanges, driving enterprise sales, and brokering landmark collaborations.
Before then he led P2P expansion efforts for Bitget Exchange, guiding market entries and merchant onboarding across multiple African countries. At BoundlessPay, he crafted and executed the company’s go-to-market strategy while managing operations as COO.
Beyond these roles, he has also collaborated with brands in the Cardano ecosystem, including NMKR and World Mobile, further deepening his expertise in bridging global blockchain innovation with African realities.
Across all these experiences, one theme has remained constant: helping ambitious companies, global & local, find their first users, build trust with communities, and scale sustainably.
The Problem: Africa is Different
While Africa ranks among the fastest-growing crypto and fintech markets in the world, many global & Local companies still approach it with a “copy-paste” strategy from other regions. That rarely works.
And nowhere is this more evident than with stablecoins. Nigeria has become Sub-Saharan Africa’s largest stablecoin market, with billions of dollars in annual transactions. For ordinary Nigerians, stablecoins aren’t just speculative assets; they’re a lifeline against currency volatility, a tool for savings, and a bridge for cross-border payments.
“You can’t just copy a global playbook into Africa,” God’spower explains. “What works in Europe or Asia won’t work the same way here, Funny how what works in South Africa won’t work in Nigeria. You need localization, trusted partnerships, and community engagement to succeed. Stablecoins show the demand is there, but adoption needs the right GTM execution.”
The Solution: AGTM Partner
That’s where AGTM Partner steps in.
Unlike traditional marketing agencies, AGTM is built as a go-to-market powerhouse, combining strategy, partnerships, and execution to help Web3, AI, and digital brands thrive in Africa.
The agency provides:
- GTM strategy design & execution
- Partnership development with exchanges, fintechs, and communities
- Community activations in Web2 and Web3 ecosystems
- Business development & operations support
- Compliance guidance to navigate local regulations safely
And importantly, AGTM doesn’t just support foreign brands. It also helps local African startups scale exciting products and features, including stablecoin-powered solutions for payments, remittances, and lifestyle usage.
“At AGTM, we don’t just launch products,” God’spower says. “We create ecosystems. Stablecoins have shown us that Africa is ready for digital finance, we help both global and local brands build the infrastructure and communities that make adoption possible.”
Why Now?
The timing couldn’t be better. Stablecoins now account for a significant share of Africa’s crypto activity, with Nigeria leading the charge. This adoption has caught the attention of both regulators and banks, prompting moves toward clearer frameworks. The Investments and Securities Act (ISA) 2024 and the SEC’s 2025 rules for VASPs are helping to create more structured guardrails for the industry.
For God’spower, that clarity is a signal: Africa is ready for a new wave of innovation, but only if brands approach it the right way.
“From Ledger to AGTM, my mission has always been the same: bridge global innovation with local opportunity,” he says. “Stablecoins have proven the demand. Now we need execution that connects that demand with trusted products and real-world utility.”
Looking Ahead
With AGTM Partner, God’spower is building more than an agency. He’s building a launchpad for innovation in Africa, one that helps global brands enter the continent with confidence, and local African brands scale exciting products and new features, including stablecoin-powered solutions.
His vision is to make AGTM the go-to partner for Web3, AI, and digital companies entering or growing in Africa, helping them scale with confidence, compliance, and community trust.
“Every great product deserves a great entry,” he concludes. “At AGTM Partner, we make sure that entry doesn’t just succeed, it will dominate.”
