Flow FM 92.7: Revolutionizing Radio With A Global Perspective And Local Heartbeat

 Since joining Media Planning Services in July 2024, Flow FM 92.7 Ilorin has rapidly made its mark, surging to a 36% market share in Kwara by October 2024.

The station, a 24/7 English-on­ly broadcaster, has climbed 8 spots in a competitive market in just a few months, a testament to its in­novative approach to radio.

Under the direction of Flow FM’s executive leadership, the station has embraced a bold vision of blending local and in­ternational sounds, appealing to both the younger and older gen­erations. With highlights like DJ nights featuring both new-school and old-school music on Friday and Saturday nights, respectively, the station stands out as a cultural hub. Its focus on “more music, less talk” ensures that listeners get a steady stream of entertainment that celebrates the universal power of music. Music, as the station demonstrates, transcends language and borders, unifying people both within Nigeria and globally.

The station’s dynamic pro­gramming reflects its mission to not only talk about culture but shape it. With the global rise of Nigerian music, Flow FM brings the best of Afrobeats and inter­national genres to the forefront, offering a sound that resonates with people from all corners of the world. The station’s digi­tal-first strategy ensures that lis­teners can tune in 24/7, whether through traditional airwaves, digital platforms like Radio Gar­den, or directly via the station’s website (www.flowfm927.com), with an app soon to launch for even more accessibility.

A Global Perspective, A Local Commitment

Simi Sanni, General Manager of Flow FM, brings an invaluable global perspective to the station. Having lived across three conti­nents—North America, Europe, and now Africa—Simi Sanni combines a wealth of internation­al experience with a deep love of music. Her unique insight into the global music scene has shaped Flow FM into a station that not only entertains but also builds bridges between Nigeria and the world.

“Having lived in multiple countries, one thing that stands out to me is the global impact of Nigerian music. Much like K-pop has found its audience worldwide, Nigerian music, particularly Afrobeats, has captivated listen­ers from every continent,” says Simi Sanni. “At Flow FM, we’re not just broadcasting Nigerian culture; we’re helping to shape the narrative, showing the world how powerful and unifying music can be.”

Under Simi Sanni’s guid­ance, the station has quickly es­tablished itself as a leader in the media landscape, leveraging inno­vative digital strategies and a fo­cus on community engagement. With a mission to both entertain and empower, Flow FM strives to connect with listeners on a per­sonal level. The station’s outreach programs, giveaways, and regular check-ins with listeners foster a family-like atmosphere, making every listener feel like they’re part of something bigger.