Financial Inclusion: Leadway Group Launches Campaign On Unified Retail Offerings

Leadway Group, Nigeria’s foremost non-banking financial services pro­vider, has launched a nationwide retail campaign to drive financial inclusion and enhance awareness of its compre­hensive suite of solutions.

This initiative underscores Lead­way’s commitment to delivering ac­cessible and tailored financial products designed to meet the diverse needs of Nigerians.

The campaign, tagged “No Looseguard”, is a collaborative effort among Leadway Group’s five sub­sidiaries and business extensions: Leadway Assurance Company (LAC), Leadway Asset Management (LAM), Leadway Pensure (LP), Leadway Cap­ital and Trust (LCT), and Leadway Health (LH).

Together, these entities offer a holis­tic approach to financial security and wellbeing, ensuring Nigerians have ac­cess to robust insurance, investment, pension, trust, and health solutions.

The campaign aims to educate Ni­gerians about the importance of pro­active planning for wealth creation, risk management, retirement security, wealth protection, wealth transfer, and physical well-being.

It emphasises that the tools for effec­tive planning are available to Nigerians through the comprehensive one-stop shop offered by the Leadway Group.

Speaking on the campaign, Diana Mulili, Head of Digital Business at Leadway, highlighted the significance of intentional life decision-making and the Group’s commitment to empower­ing individuals to make smarter choic­es for their financial security, fulfilled living and peace of mind, despite life’s uncertainties.

“Nigerians need to take deliberate steps to secure their financial future and overall well-being. As the cam­paign rightly states, ‘Life comes at you fast,’ so don’t lose guard; because if you snooze, you lose. We have launched this campaign to educate and engage the market, equipping individuals with the knowledge and tools to make informed financial, health, and life choices.

“Our unified retail campaign allows us to communicate consistently across multiple platforms, strengthening brand awareness, trust, and customer engagement across our range of ser­vices.”

Diana further highlighted Lead­way’s commitment to customer-cen­tric and innovative solutions, stating, “In today’s rapidly changing financial environment, consumers are looking for not only security but also person­alised services that seamlessly inte­grate with their diverse needs. Lead­way Group is well-equipped to meet these expectations through a diverse portfolio that offers real value and peace of mind.”

To ensure maximum impact, the campaign launched strategically with market activations focused on key commercial hubs across Nigeria, in Lagos, Abia, Enugu, Ibadan, and Abu­ja. Through targeted outreach in these locations, Leadway aims to bridge the gap in financial literacy and accessi­bility.