Dynasty Africa, a leading prominent full-service marketing agency, has announced its repositioning strategy with a new direction under the banner ‘Do Powerful Marketing’ — a long-term commitment to delivering impactful, and insight-driven campaigns that resonate across global and African markets.
This new direction is part of the agency’s strategic evolution and signals a commitment to delivering high-impact, culturally resonant campaigns across all forms of media and marketing* that drive powerful results.
At the heart of this initiative, Dynasty Africa aims to redefine how brands approach marketing in an increasingly dynamic world, particularly across the African continent, where culture, influence, and technology are rapidly shaping global consumer behavior.
“I believe real power comes from being aware,” says Dayo Adedeji, CEO and Founder of Dynasty Africa. “Being aware of what you can do with others and what you can do to others. Which is why there’s ‘Power With’, and there’s ‘Power To’. ”
https://www.instagram.com/p/DMpYEEhMKXL/?igsh=MXQxaXlpOHo3cnZrNQ==
This strategic repositioning also reflects Dynasty Africa’s growing global footprint and its partnerships with cross-continental creatives, strategists, and brands seeking to enter or deepen their presence in African markets.
With a new visual identity, revamped messaging, and a refreshed client approach, Dynasty Africa is poised to empower brands to market responsibly and insightfully.
“At Dynasty Africa, we have become aware of what we do with brands and what we do to brands and talents,” Adedeji adds. “And it’s backed by results we’ve gotten over the years across all arms of media and marketing. We are aware that we do powerful marketing. All that’s left is to show it”…
“We want to show the world how powerful we are. We want to show the world how powerful our marketing is. That’s why we’re doing this. That’s why we want to work with brands and talents that want to do powerful things,” Adedeji concludes.
Dynasty Africa, who recently celebrated its 4th year anniversary, started as a pioneer influencer agency and has re-positioned as a Full-Service creative and marketing agency with a track record of success in the media & marketing industry. Dynasty Africa won the Mark Hack Best Social Media Campaign 2025, was nominated for Best Use-of-Data Campaign, 2025 and holds the record for the Most Viral Brand Campaign ever in Nigeria (inDrive DreamRide).
Dynasty Africa is setting a benchmark for others to follow by playing a pivotal role in shaping what Power looks like in the media and marketing space in Africa through innovation, strategic partnerships, and a deep understanding of the African market.
