China Prepares To Partner Nigeria To Expand Music Market, Tourism Infrastructure

China is preparing to join forces with Nigeria to boost the country’s music industry, tourism, and creative sectors.

During a meeting with Hannatu Musawa, the Minister of Art, Culture, and Creative Economy, on Tuesday, He Yu Dunhai, the Chinese ambassador, expressed China’s interest in increasing the presence of Nigerian music in the Chinese market.

He stated that, in addition to music, collaborations in training, capacity building, and programs would contribute to the growth of Nigeria’s tourism sector and offer economic benefits to both countries.

READ MORE: ‘Davido’s Music Brings Joy, I Want To Speak Pidgin English’ – King Charles III

He emphasised that strengthening the relationship between the two nations would foster growth, innovation, and collaboration within the creative sector.

“China would like to explore opportunities for cultural exchange, allowing Nigerian artists to tap into the Chinese market, where there is a growing demand for Nigerian music,” he said.

“We are committed to strengthening ties between our two nations in various areas of interest.

“I believe that this partnership will unlock new opportunities for growth, innovation, and cultural exchange, and I look forward to working together to make it a success”.

Musawa welcomed China’s proposal to partner with Nigeria, highlighting that it would bolster the economy and foster cultural exchange.

She mentioned that the ministry would also focus on improving infrastructure and revitalising important tourist destinations.

“‘I am delighted to welcome China’s interest in partnering with Nigeria to develop our tourism and creative sectors,” she said.

“This partnership will not only boost our economy but also foster cultural exchange and understanding between our nations.

“The ministry will prioritise infrastructural development and will sustain its policy drive towards revamping tourism sites in the country such as Yankari Game Reserve, Obudu Ranch Resorts, Tinapa, Evin-Ijesha Water Fountain, amongst others.

“Taking a cue from beautiful and scenic tourist sites in Saudi Arabia, Dubai, Mexico and other parts of the world, most of which can be replicated in Nigeria.”

Nigeria and China also explored potential collaborations in technology development, such as animation, incubation programs for young creatives, and facilitating easier visa access for professionals in tourism and the creative industries.