Check Point Software Technologies has appointed Brett Theiss as its new Chief Marketing Officer to drive its growth strategy and sharpen global brand presence.

Theiss, who has built his career leading marketing operations in technology and enterprise software, steps into the role with over 20 years of experience.

His mandate at Check Point is to lead global marketing efforts, boost demand generation, and position the company for continued leadership in cybersecurity.

Announcing the appointment, Check Point’s Chief Executive Officer, Nadav Zafrir, said: “Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team. As organisations navigate the complexities of AI, cloud, and hybrid work, Brett’s leadership will ensure Check Point’s story is told with clarity, impact, and vision.”

Before joining Check Point, Brett Theiss was Chief Marketing Officer at BeyondTrust and Anaplan, where he led innovations that translated into effective business expansion. 

He has also held senior positions at Xactly, Lumen Technologies, and AT&T, building a reputation for aligning marketing with both business outcomes and customer expectations.

In his own words, Theiss noted his commitment to the company’s mission: “Check Point is at the forefront of protecting enterprises against the most advanced cyber threats, with a powerful story to tell. I am thrilled to join this world-class team to further elevate the brand, deepen customer engagement, and help accelerate the company’s next phase of growth.”

Theiss holds a Bachelor’s degree in Business Administration from Millsaps College and a Master of Law from Texas A&M University. He is recognised in the industry for building high-performing teams and establishing marketing strategies that deliver long-term impact.