The Nigerian luxury auto market presents a vast untapped potential for car wrapping, offering a unique chance for businesses to capitalize on this growing trend, according to Leslie Abiola, founder, chief executive officer at Zeuswrap.
Abiola who stated this un a statement, said that there are a lot of car lovers in Nigeria who prioritise car wrapping as a maintenance form, for many reasons, including protection, aesthetics, and self-expression.
He noted that car wrapping is the process of applying large, adhesive vinyl sheets to a vehicle’s exterior, allowing for customisation of its color, finish, and design, or for advertising purposes.
It is a temporary alternative to a new paint job, providing a protective layer for the original paint and a way to change a car’s appearance with gloss, matte, or custom graphic designs, he explained.
“It’s just like buying a pouch for your phone. The cost for a vinyl wrap ranges between N2 million and N10 million per car, depending on the vehicle’s size, make, and desired finish.”
“In Lagos, quite a good number of people regularly buy cars and wrap them,” he said, noting that with a strong first-mover advantage within the space, Zeuswrap has positioned itself as a leader in Lagos’ luxury and household maintenance space.”
Abiola said that its services span vinyl wrapping for cars and powerbikes, window tinting, tyre lettering, vinyl decals, car colour changes, full fleet branding, as well as specialty wraps for fridges, walls, and laptops.
“I started this business out of strong curiosity and entrepreneurial drive. After graduating from university, in 2017, I started with wrapping laptops. Then I started to crave wrapping bigger items, and I experimented with wrapping cars. And, today, Zeuswrap is a very lucrative service, where we wrap dozens of luxury supercars per quarter,” he said.
He added that wrapping cars with vinyl films helps in preserving the car’s original colour tucked underneath the films. The films are also easy to remove, encouraging car lovers to explore a variety of designs that better express their personalities, and their presence on a car amplifies its resale value.
“With several million car lovers in the megacity, the car and household maintenance market is poised to stimulate huge economic benefits for the country,” Abiola said.
While highlighting the eco-friendly benefits of the service, Zeuswrap CEO noted that, among other maintenance forms, it triggers a lesser carbon footprint and poses limited safety hazards for both users and service providers alike.
“We even provide a special warranty programme, where we give you extra vinyl film after every purchase and also help you repair scratches with the same material,” he said.
The company, which ranks among the top percentile of luxury car wrapping services in Nigeria, has attracted strong patronage, over the years, from both large corporate firms, commercial transport services, and private individuals across Nigeria.
Zeuswrap began as an innovation child for Abiola, and has evolved into a globally recognised business with a strong reputation across the auto and household markets, respectively, with over 500 car wraps in its portfolio.
The company’s growth, which continues to thrive under Abiola’s leadership, reflects the entrepreneur’s vast training and expertise from his post-graduate International Business studies at the UK’s University of Sunderland to his decades-long stint as a business mogul.
His passion for cars has taken him from the bustling highways in Lagos to the thrilling sidelines of European grand prix race courses. As a hobby, he keeps a robust collection of self-assembled miniature sports cars, including Formula 1 cars from different teams that he showcases to clients.
With a combined approach of digital and offline sales inquiry, Zeuswrap has also positioned itself as a leading e-commerce business, indexing strongly across top search inquiries for quality car wrapping and other household item wrapping services, across Lagos and Nigeria.
