‘Building Success With My Wife Didn’t Happen Overnight’ — Darey Art-Alade

Nigerian singer, songwriter and showbiz entrepreneur, Darey Art-Alade has shared how he and his wife, Deola Art-Alade, have managed to grow their careers and personal lives side by side over the years.

In a recent YouTube interview, he explained that their relationship naturally evolved from a long-standing friendship.

He noted that a foundation of mutual respect made it possible for their roles in various ventures to grow naturally.

The 43-year-old explained that although they are both naturally creative, he now focuses mainly on shaping the creative vision, while Deola oversees the business aspects.

“We always just do things together. Once you enjoy each other’s company. You admire each other. She opened my social media accounts for me when I was still an artiste. That is the level of friendship,” he said.

“So being able to evolve into her becoming more of the business handling and I ended up handling all the creative stuff, even though she is a core creative.

“We just cross-pollinated. I learn a lot from her. She also picked up a lot of stuff on this side, especially on the entertainment, since it wasn’t something that she did naturally.”

Darey stressed that their success did not come overnight but was achieved through a readiness to learn and the ability to complement one another.

“We both learned along the way and we just continued to grow and get stronger and work to each other’s strengths, and cover each other’s weaknesses,” he continued.

“As best as you can early on. It is not like you are going to have it all figured out, you know, off the bat. Once you have that willingness, that understanding, the cooperation, and you understand your rules, because one person cannot do everything.

“Try not to have a chip on your shoulder. You can save that for the outside people. It is both of you against anybody else.

“Then when the doors are shut, you can you can figure out what may have gone wrong or how something could have been done differently.”

This synergy has driven their company, Livespot360, to remarkable success.

The agency has organised major Nigerian events such as Entertainment Week Africa and has also managed high-profile concerts, including the historic visit of global superstar Cardi B to Nigeria.

Watch him speak below…