1
CWAY Food & Beverages has unveiled the new and improved BOXI Glucose Drink, delivering instant energy with an extra punch of Vitamins.
The rebranded product now comes fortified with Vitamins B3, B6, and B12, making it Nigeria’s only glucose drink enhanced with these essential Vitamins.
The product is specially crafted for fitfam enthusiasts, athletes, busy professionals, students needing quick mental alertness and anyone needing a safe, fast energy boost without caffeine.
“We are excited to bring a refreshed look and enhanced formula to our loyal customers,” said Rohit Prakash, CWAY’s Marketing Director. “Boxi Glucose Drink is here to power your day with instant energy and vital nutrients.”
In his message, Funso Elubeku, Assistant General Manager mentioned that “Our goal is to make Boxi becomes the most desired glucose drink in Nigeria in volume and value through aggressive availability and visibility drive in both on and off trade channels accompanied with trade deals”
The rebrand reflects CWAY’s commitment to innovation and healthy life, offering a unique blend that supports an active lifestyle. “This re-branding marks a new era for Boxi, positioning it as the go-to glucose drink for Nigeria’s dynamic population.
This is more than a drink; it’s your partner for powering through the day,” added Adam Olaleye, the Brand and Marketing Manager.
Speaking on the brand’s online engagement, Odinaka George, Digital Marketing Manager, said: “We’re bringing the BOXI experience to your screens. Follow us on our social media platforms and join our upcoming activities for a chance to win exciting prizes while enjoying your favourite glucose drink.”
BOXI Glucose Drink is now available in stores nationwide in its bold new look, ready to fuel your day with instant energy and essential Vitamins. Powered by CWAY, Boxi Glucose Drink delivers instant energy and Vitamins in a 400ml bottle, perfect for an active life.