Big Bull rice upholds quality with advanced processing techniques

By Merit Ibe       

The Big Bull rice brand has again committed to  continuous delivery of quality products produced through advanced processing techniques.

According to the Managing Director, TGI Group,  Deepanjan Roy, “With a deep understanding of the Nigerian palate and culinary traditions, Big Bull Rice continues to set the benchmark for quality and excellence, ensuring that every grain meets the highest standards.”

Roy said  from careful sourcing of premium paddy to advanced processing techniques, the brand is committed to delivering rice that is not only nutritious but also consistently firm, fluffy, and perfect for every meal.

Probal Bhattacharya, Chief Marketing Officer, TGI Group,also noted that  “Bull Rice is not only a culinary delight but also a powerhouse of essential nutrients. Rich in B-vitamins, iron, dietary fibers, and protein, it enhances the nutritional value of every meal. Its low glycemic index makes it a healthy choice for those mindful of blood sugar levels. Additionally, Big Bull Rice is naturally high in minerals such as calcium and magnesium, contributing to overall well-being. The meticulous processing ensures that the rice is stone-free, fast, and easy to cook, resulting in a firm and non-sticky texture”.

The difference between an okay Jollof and one that has people lining up for seconds isn’t just in the seasoning or the firewood effect. It starts with choosing the right rice. The perfect Jollof rice should be firm yet fluffy, absorb flavours deeply without turning mushy, and stay separate to give that signature mouthfeel every Jollof lover craves.

Every Nigerian has a Jollof rice story. From childhood parties where it was the highlight of every plate to university days when a well-prepared pot could turn an ordinary afternoon into a celebration. It is the dish that fuels friendly rivalries, with endless debates about who makes the best version. Ghana or Nigeria. Home-cooked or party Jollof. But no matter the argument, one truth remains. Behind every unforgettable Jollof is the choice of rice. And for those who take their Jollof seriously, the choice is clear; Big Bull Rice.

Jollof rice is both a science and an art. The right balance of heat, timing, and moisture makes all the difference. Too much water and it turns soggy. Too little and it stays undercooked. The wrong rice can fall apart, failing to hold onto the rich blend of tomatoes, peppers, and spices that give Jollof its iconic flavor. That is why Big Bull Rice is trusted to deliver consistent results every time. Its grains absorb flavour without breaking, allowing for slow steaming that locks in the taste and texture that make Jollof unforgettable.

Speaking on their experiences, owner,  Divine Favour Restaurant said: “At Divine Favour Restaurant, we serve Jollof rice every day, and consistency is key. Big Bull Rice has never failed us, it cooks evenly, stays firm, and holds the rich flavours that keep our customers coming back. When you want the best Jollof, you start with the best rice.”

There is no Nigerian party without Jollof rice. It is the one dish that unites guests, sparks conversation, and leaves people reminiscing about that party with the unforgettable Jollof. Every caterer wants their Jollof to be the one that gets people talking. Every home cook wants a meal so good that the family asks for more. To make that happen, the choice of rice is not just important. It is everything. It must be Big Bull Rice.

“As a caterer with seven years of experience, I know that the secret to unforgettable Jollof starts with the right rice. Big Bull Rice gives me confidence in every pot. It cooks perfectly, absorbs flavor beautifully, and never turns mushy. My customers always come back for more,” Iya Risi, a Lagos based Caterer narrated.

Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly packs nationwide.