1 week ago
16
By Zika Bobby
Avila Naturalle, manufacturers of natural body care products, has unveiled its 2025 Be-you-tiful campaign, “Glow with confidence: Say no to bleaching.” This initiative aims to raise awareness about the dangers of skin bleaching and promote safe skincare practices.
The campaign is a response to a disturbing World Health Organisation (WHO) report, which revealed that 77 percent of Nigerians use skin-whitening products, one of the highest rates globally.
According to Dr. Temitope Mayegun, president and managing director of Avila Naturalle, true beauty is not about skin tone, but about confidence, self-love and proper skincare.
“We’re committed to promoting natural, healthy skincare solutions that nourish and enhance the skin without compromising health,” she said.
Mayegun expressed concern about the alarming rate of skin bleaching in Nigeria, citing serious health risks associated with the practice, including skin cancer, kidney damage and hormonal imbalances. Through its campaign, Avila Naturalle seeks to redefine beauty beyond complexion, encouraging individuals to embrace their natural skin tone and prioritise healthy skincare habits.
She noted that the excessive use of skin-lightening products, often containing harmful chemicals like mercury and hydroquinone, has been linked to skin cancer, organ damage and severe dermatological conditions.
“This is why Avila Naturalle is championing the advocacy against skin-bleaching in Nigeria as part of our brand philosophy of righting this wrong in our society.”
This, we have been doing, not only by formulating products with pure natural ingredients that will help nourish the skin, keep it healthy and make it glow naturally over consistent use, but also through our Corporate Social Responsibility initiatives, including our flagship annual nationwide advocacy campaign tagged ‘Be-You-tiful’ through which we encourage young people to stay true to themselves and take good care of their skin naturally,” she said.
English (US) ·