By Priscilla Osaje
Yinka Ade-Aluko, author of the twin books ‘Secrets to Making Movies Right for Nollywood Cinema’ and ’Nollywood and Its Borrowed Cinema’, says the works aim to reshape conversations around Nigerian cinema and its future.
Ade-Aluko, founder of Doodle-Film Hub and a cinema entrepreneur, stated this in Abuja on Wednesday.
He said the books would help redefine Nollywood’s direction, adding that Secrets to Making Movies Right for Nollywood Cinemas uses Funke Akindele as a case study.
“While the second book titled ‘Nollywood and Its Borrowed Cinema’, explores both the creative and systemic dimensions of filmmaking in Nigeria’s fast-growing movie industry,’’ he said
The author added that ‘Secrets to Making Movies Right for Nollywood Cinema’ first volume examines eight blockbuster films produced by renowned actress and filmmaker.
“Akindele broke down the artistic, cultural, and business elements that made her works among the all-time highest-grossing films in Nigerian cinema history,” he said.
Ade-Aluko revealed that the key ingredients behind cinema success in Nollywood from audience psychology to marketing strategy, production quality, and narrative innovation through detailed case studies and critical commentary.
He added that Akindele’s films proved that local stories could achieve global success when told with cinematic precision.
“This book provides both filmmakers and investors a blueprint for replicating that success”.
Ade-Aluko further explained that ‘Nollywood and Its Borrowed Cinema’, the second book took a broader and more critical look at Nollywood’s structure, history, and identity.
“It investigates how Nigerian cinema has borrowed from Hollywood model, identifying problems, solutions and challenges the industry evolvement to a truly indigenous cinematic language.
“Nollywood has built its cinema empire on borrowed methods, but its next decade must be built on original systems that reflect the Nigerian experience.
“The book appeals to policymakers, investors, cultural institutions, and film scholars, seeking to understand and shape the future of African cinema, thereby positioning as a manifesto for reform and sustainability,” he said.
The News Agency of Nigeria (NAN) reports that Ade-Aluko is a Lagos-based author, cinema strategist, and founder of Doodle-Film Hub, a pioneering Nigerian cinema model that focused on community-driven, locally curated film experiences.
He is passionate about transforming African storytelling into global cinematic movements through research, education, and innovation.
“Cinema234 powered the unveiling of the twin books, supported by National Film Corporation (NFC) on Dec. 10 at NFC Cineplex, Ikoyi, Lagos.
“Both books are available on Amazon KDP in paperback and eBook formats starting from November.
“For review copies, interviews, or media features, contact: email: tbadealuko@gmail.com and Social media: @YinkaAdeAluko,” he added. (NAN)
Edited by Deji Abdulwahab
