The Group Managing Director, Chief Executive Officer of NMO Management Ltd, and Vice Chair of the NACCIMA Creative Economy Trade Group in Nigeria, Dr Ngozi Omambala, has stated that the Artistic Pulse Festival (#APF), Africa’s first recycling festival, will help showcase Nigeria’s cultural heritage and creative vitality.
Omambala, who disclosed this to journalists in Lagos, described the festival as a ground-breaking cultural showcase that will integrate the pillars of Africa’s creative industries — music, fashion, film (Nollywood), food, art, and technology — while championing sustainability and recycling.
He said, “We are excited to announce and host the inaugural Artistic Pulse Festival (#APF), Africa’s first Sustainable Recycling Festival. Our mission is to proudly showcase and integrate the main pillars of the creative industries: music, fashion, film (Nollywood), food, art, and technology.
“We aim to leverage mutual synergies while demonstrating our commitment to supporting SMEs using sustainable practices to promote commerce, innovation, and productivity at the trade fair, where ‘Creativity meets Commerce’, thereby contributing to Africa’s growth,” she said.
According to her, the recycling festival that would be held from December 3 to 7, 2025, in Lagos under the festival’s theme: “Footprints of Inter-connectivity, Growth and Expansion,” is also being packaged to showcase the nation’s pioneering eco-conscious practices that underscore the importance of sustainability in Africa’s evolving creative industries.
The event will feature symposiums, debates, a children’s corner, an art gallery, a play zone, workshops and a trade fair, where “Creativity meets Commerce.
“Central to the festival is the Pan‑African 11th Annual Music Fashion Runway (#MFR), recognised as Nigeria’s most influential fashion brand showcase. Scheduled for Saturday, December 6, at the Naval Dockyard, it will feature contemporary Pan-African designers, international models, and live music performances.
The organisers said global superstar and American Idol winner Jordin Sparks will headline the event with live performances.
They said the evening will also feature the Game Changer Africa Acknowledgement (#GCAA) awards, honouring industry trailblazers, and the Golden Break Through (GBT) Auditions, a youth empowerment initiative in search of the following top models for 2025.
