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Abosede Shafe, a renowned media and communications strategist, has been appointed Executive Director of BaseFM 101.1.
This milestone crowns her decade-long journey of redefining media, culture, and corporate communications in Nigeria.
A multidimensional leader and culture curator, Shafe has spent over ten years transforming narratives across media, business, and creative industries. Her appointment at BaseFM signals a new era for Nigerian radio broadcasting — one that blends strategy, culture, and purpose.
In her new role, Shafe is spearheading the station’s transformation into a platform that amplifies authentic voices, celebrates culture, and connects with diverse audiences through innovative programming and audience-focused storytelling. She brings to BaseFM her trademark blend of editorial insight, strategic communication, and creative leadership to deliver content that inspires and informs.
Beyond her work at BaseFM, Shafe is the founder of the Oliviarose Group, a diversified enterprise that continues to redefine communications and luxury experiences in Africa. The group houses:
Oliviarose Media, a top-tier communications and PR agency delivering strategic storytelling, media relations, and brand positioning for leading organisations.
Oliviarose, a luxury corporate gifting brand offering bespoke experiences that enhance client relationships and strengthen brand visibility.
Her impressive portfolio includes major campaigns for Bet9ja, Balmoral Group, Fidelity Bank, George Residence, Waltersmith, Renaissance, and several state governments.
She has also championed cultural showcases such as Africa Fashion Week Nigeria and An Evening of Indigo Elu in partnership with the British High Commission, cementing her influence in shaping Nigeria’s creative and cultural identity.
A passionate humanitarian, Shafe leads the Oliviarose Initiative’s Adopt A Child Educational Programme, which provides learning resources and support for underprivileged children. She is also the author of Amazing Me, Yes I Can!, a children’s book that promotes confidence, resilience, and self-belief.
Guided by her personal mantra, “You cannot be ordinary and expect extraordinary results,” Abosede Shafe continues to embody visionary leadership, purposeful storytelling, and cultural innovation. Her rise to Executive Director at BaseFM reflects not just professional achievement, but a commitment to inspiring excellence and driving transformation across Africa’s media landscape.
