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African football legend Asisat Oshoala has been named as the new brand ambassador for SportyBet.
Oshoala leads a refreshed ambassador roster that includes Cheslin Kolbe and Benni McCarthy.
The announcement marks a historic moment for the brand as it continues to spotlight African excellence and deepen its connection with fans across the continent.
Widely regarded as one of the greatest African footballers of all time, Oshoala is a record six-time winner of the CAF African Women’s Footballer of the Year award — the most by any player in history.
Her rise from FC Robo in Lagos to the global stage is one of the continent’s most inspiring sporting journeys.
She was named Best Player at the 2014 Women’s Africa Cup of Nations, helping Nigeria secure its ninth title, and later brought her goal-scoring prowess to clubs including Liverpool, Arsenal and Barcelona.
During her historic tenure at FC Barcelona Femení, Oshoala surpassed the 100-goal mark and played an essential role in helping the club secure two UEFA Women’s Champions League titles in the 2020/21 and 2022/23 seasons.
Oshoala leads a trio of recent ambassador appointments, which also includes South African rugby superstar Cheslin Kolbe and football legend Benni McCarthy.
Together, they strengthen SportyBet’s growing community of world-class athletes and reinforce the brand’s status as a global leader at the intersection of sport, entertainment and technology.
“It is with the utmost pride that we welcome Asisat Oshoala, Cheslin Kolbe and Benni McCarthy as SportyBet brand ambassadors,” said Miguel Puche, Global Brand Director at Sporty Group.
“Asisat stands as one of Africa’s greatest sporting icons. Her excellence, discipline and global influence align perfectly with our vision. She, alongside Kolbe and McCarthy, represents the future of African sport and the bold ambition that defines SportyBet.”
Oshoala’s appointment comes at a pivotal moment for Sporty Group, which is preparing to launch a slate of major initiatives across its ecosystem.
The move underscores the brand’s commitment to innovation, creativity and delivering unmatched sports engagement experiences to fans and users around the world.
With Asisat Oshoala now part of its ambassador family, SportyBet continues to champion African talent on the global stage by elevating stories, celebrating greatness and reshaping the future of sports across the continent.
