Students from, primarily, Bayero University, Kano, Kano State, explored business, entertainment and digital tools even as a 300-level student from the university becomes the sixth university student to win a car worth N35 million in MTN Nigeria’s ongoing campus activation series.

Ramatu Yakubu of the Faculty of Agriculture won the grand prize on Thursday, November 13, 2025, at the conclusion of a three-day event that also distributed millions of naira in laptops, tablets, and cash to students.

This focus, on both giving big prizes and helping student careers, is part of a larger plan.
MTN’s manager for the Youth section, Femi Adesina, stressed the company’s commitment, saying, ‘no amount is too much to build a well-rounded Nigerian youth.’
To help students with their studies, MTN also offered special, very low-cost data deals, including night plans starting at just N75.

These were specifically designed for students who need to stay up late doing research or creating online content.

Yakubu’s win came at the end of the three-day event featuring live performances, gaming competitions, and entrepreneurship exhibitions. She joins five other students from universities across Nigeria who have won similar prizes during the nationwide campus tour this year, including recent winners at the University of Abuja, FUTO, UNIBEN, MOAUM, and FUNAAB.

“We are not just here to talk to them, but to walk with them, support them, and empower them to be their best selves,” said Femi Adesina,

The company declined to disclose total investment in the programme but stated that, substantial resources have been committed since its relaunch in 2022 after a pandemic-induced suspension.

Moreover, MTN has partnered TECNO for device financing plans, LG for electronic prizes, and its fintech subsidiary, MoMo, for mobile financial solutions.

The campus tour continues with more universities scheduled for activation before the end of the year.