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Eleganza Industries Limited, one of Nigeria’s most iconic indigenous manufacturing giants, has unveiled a renewed and ambitious strategy designed to expand access to its diverse product portfolio nationwide while creating structured business opportunities for serious distributors, retailers, and contract manufacturing partners across Nigeria. 

The company, founded in 1978 and long recognisedforitswiderangeof household products, is repositioning its business around a more aggressive market-expansion strategy designed to bring its products closer to consumers while offering new entry points for distributors, retailers and contract-manufacturing clients. 

The company is now entering a new phase that strengthens its market visibility, optimises distribution networks, and activates the full scale of its quietly expanded industrial capacity, including its 35-hectare Eleganza Industrial City in Lekki. 

Folashade Okoya, managing director of the company , while speaking on the company’s renewed focus, said Eleganza’s long-standing strength has been its commitment to production excellence, a philosophy shaped by its chairman and founder, Alhaji Razak Okoya, whose vision for a local industrial ecosystem remains central to the brand’s identity. 

“The reason Eleganza has always been a household name is because its primary focus historically has been on production excellence rather than market presence. Our Chairman prioritises product development and refinement. With all the items we manufacture locally, Eleganza is the only company doing this at such scale in Nigeria,” she said. 

According to her, Eleganza’s renewed strategy is not an attempt to reinvent the brand but to unlock the full value of manufacturing investments made quietly over many years. “Our products are affordable, and we don’t compromise on quality. Now we are ensuring that the full breadth of what we produce is accessible to more customers and retailers nationwide,” she said.