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Eloho Efemuai is a woman who believes in authenticity and women putting their best foot forward. She is a personal brand strategist, entrepreneur, broadcaster, author, coach, singer and Founder, Heartsong Live. In this interview with VICTORIA OJUGBANA, she talks about her business, media, and women empowerment. Excerpts:

What propelled you to become an entrepreneur?

 I have always had a strong desire to create. For me, entrepreneurship is not just about starting a business, it is about solving problems and creating spaces that help people grow. I have always wanted to make a difference, to use my gifts in a way that adds value to others. I didn’t set out to become an entrepreneur at first, I just wanted to make things better and more meaningful. Over time, that drive turned into the work I do today.

How did you get your idea or concept for these businesses?

Every idea started from a need I noticed. When I released my albums, it was difficult getting mainstream stations to play my music. Instead of complaining, I thought, why not create a platform that would play not just my songs but also give others a chance to be heard? That’s how Heartsong Live began. It became a space for music, purpose and uplifting content that helps people feel seen and inspired.

Evolve with Eloho came from another need I kept seeing.

 So, many gifted women were struggling with confidence and visibility. They had the talent, but they didn’t know how to position themselves or tell their stories.

I started helping women build clarity, confidence and a strong sense of identity around their personal brands, so they could show up and be recognised for who they truly are.

Then came Adelphe. When I first moved to the UK, I felt isolated. I struggled to find spaces where I could truly connect and belong.

What I needed most at that time was coaching, mentoring, networking and community. That experience stayed with me, and years later I decided to create exactly what I once needed. Adelphe became that space for women, especially those in transition, to connect, rebuild and thrive.

Each venture has its own story, but the heart behind them is the same. I want to help people rise, find their voice and live out their purpose fully.

What were your greatest obstacles and how were you able to deal with them?

One of my biggest challenges was learning to trust my voice and not shrink to fit expectations.

There were times when the dream felt too big for the resources I had. I learned to take small steps, to focus on progress instead of perfection.

Surrounding myself with the right people helped a lot too.

I reminded myself often that I’m building something bigger than me. Every obstacle became part of the story that shaped my growth.

 What motivated you to become a mentor and what role does active listening play in your mentoring approach?

 I became a mentor because I know what it feels like to walk a path alone, full of ideas but not sure where to start.

 Mentoring is my way of giving others what I once needed—clarity, courage and direction.

Active listening is key. You can’t help someone if you don’t truly hear them. When I sit with a client or mentee, I take time to understand their stories, their fears and their goals. Only then can I guide them in a way that actually moves them forward.

Who are your mentors in the business circle?

I have been fortunate to learn from incredible mentors who have shaped my growth in different ways.

Nicki James has been a huge influence, especially around brand clarity and positioning. Mindset coach, Aaron T. Aaron has helped me strengthen my inner belief and discipline. Muyiwa Olarewaju, my radio mentor, taught me the importance of authenticity and purpose in broadcasting.

Elena Daccus, a sales coach and mentor, has pushed me to think bigger and approach business with boldness, George Oriahi, a brilliant business strategist, continues to challenge and refine my vision and approach.

Each of them has poured something valuable into my journey, and I’m deeply grateful for their wisdom, honesty, and belief in me.

How do you stay current in your field to provide relevant advice to your mentees?

 I’m always learning. I read, attend events, invest in training and stay connected to industry conversations.

I also pay attention to my audience. The questions they ask and the challenges they face tell me a lot about where the world is moving. That helps me keep my advice practical and relevant.

What makes your business unique?

 What makes my work different is the focus on authenticity and transformation. I don’t just teach strategy or visibility. I help people rediscover who they are and build confidence from the inside out.

My businesses bridge purpose, growth and visibility in a way that feels human and genuine. It’s not about being seen for the sake of it. It’s about being seen for the right reasons.

You have a passion for women. What made you go into women empowerment?

 It started with my own journey. I’ve seen too many women play small or doubt their worth, even when they are incredibly talented. I wanted to change that.

 I wanted women to know that their voices matter, their stories matter and their presence is needed. Empowering women to step up and live fully is what keeps me going.

To what do you attribute your success?

Faith, perseverance and people. My success has come from staying grounded, staying teachable, and surrounding myself with people who believe in me even when I’ve doubted myself. I’ve learned to show up consistently, to keep learning, and to focus on impact rather than applause.

Success for me isn’t a destination, it’s a continuous process of growth, service and gratitude.

What drives you to keep going when it’s tough?

 Purpose. When things get difficult, I remind myself why I started and who I’m doing this for. I think about the lives that have been touched through my work, the women who have found their confidence again, and the communities that have been built. That keeps me going. I’ve learned that tough seasons are part of the journey; they stretch you, but they also strengthen you.

 How do you blend family life and work?

It’s something I’ve had to learn over time. I no longer chase perfect balance because life doesn’t really work that way. Instead, I aim for harmony. Some seasons are heavier on work, and others are about slowing down and being present with family.

 I’ve learned to prioritise what truly matters in each moment and give myself permission to adjust as life evolves.

 My family keeps me grounded, and my work gives me joy, so I try to nurture both intentionally.

As an entrepreneur, what advice would you give someone just starting out?

Start where you are. Don’t wait for everything to be perfect before you begin.

You’ll figure things out as you go. Stay consistent, stay curious, and be open to learning from failure. Build a support system and don’t compare your journey to anyone else’s.

Most importantly, know who you are and what you stand for, because that’s what will sustain you when things get hard.

 Where do you see yourself five years from now?

In five years, I see myself leading on a larger scale hosting international events, expanding Adelphe into a global network, and mentoring more women who are changing lives and shaping culture.

 I also see a state-of-the-art TV and radio station that serves as both a creative hub and a training ground for the next generation of voices and storytellers.

My vision is to build a space that blends media, mentorship and community somewhere people can be equipped, inspired and empowered to use their voice with confidence and purpose. The goal is not just success but legacy, creating platforms that continue to impact lives long after I’ve stepped off the stage.

 What do you think of women running businesses online and how they run their businesses without hitches?

I think it’s incredible to see so many women embracing online business. The digital space has given women the freedom to build brands, reach global audiences, and create opportunities that might not have been possible years ago.

Many of them are juggling family, work, and personal growth, yet still finding creative ways to show up and serve their audience.

However, running a business online isn’t always smooth. It takes strategy, consistency, and a clear sense of direction. The women who do it well are usually the ones who stay authentic, plan ahead, and keep learning as the landscape changes.

 How can women run their businesses online without hitches?

 First, it’s about clarity. Know your purpose, your audience, and what problem you’re solving. That’s the foundation of any business, online or not.

Second, build structure. Have systems for planning content, tracking clients, managing time, and staying consistent. Automation tools can help, but discipline is what keeps things running.

 Third, invest in yourself. Learn about branding, communication, and digital tools. The more you understand how online platforms work, the more control you’ll have.

And finally, stay authentic. The online space rewards connection, not perfection. People buy into people. When you lead with value and integrity, everything else aligns.

What makes you fulfilled as a business coach?

What fulfils me most is watching transformation happen. Seeing someone move from uncertainty to confidence, from hiding to leading, is the most rewarding part of what I do. When a client finally owns her story, shows up boldly, and starts attracting the right opportunities, it reminds me why I do this work.

 Fulfilment for me comes from knowing I have helped someone believe in their potential and build a life or business that reflects who they truly are.

What business advice would you give young female entrepreneurs?

Start before you feel ready. Perfection will only delay your progress. Focus on learning, experimenting, and building relationships. Don’t be afraid to fail—every mistake will teach you something valuable.

Find mentors who inspire and challenge you. Stay consistent even when results are slow and remember, your voice and your story are your strongest assets.

The world doesn’t need another version of someone else; it needs you—your truth, your creativity, and your courage.