Nigeria’s spirits and beverage industry has continued to demonstrate resilience despite economic headwinds, buoyed by increased interest and demand by the youths in the West African nation.
While rising costs have reshaped consumption habits, premium beverages remain an essential part of the country’s social and hospitality landscape.
Alex Kothoor, One Spirit Company managing director in a statement said consumers, especially younger experience-driven buyers, are now seeking quality, authenticity, and brand storytelling over volume consumption.
According to Kothoor, these shifts present new opportunities for innovation across the value chain as they continue to push for the finest-innovative products to sustain growth and retain consumer experience.
“Today’s economic realities have redefined how Nigerians buy and enjoy drinks. With a flare for taste, quality, and uniqueness, consumers are more intentional, more curious, and more open to exploring premium global brands,” he said.
He noted that in a period marked by inflation, fluctuating exchange rates, and evolving consumer spending patterns, One Spirit Company, a proudly Nigerian independent spirits distribution company, is charting a bold and refreshing course for the nation’s beverage ecosystem.
Specializing in serving the HORECA sector, malls, supermarkets, multinationals, and high-net-worth individuals, the company is redefining premium drink culture in Nigeria with a modern, youthful, and future-forward approach.
Read also: Tight wallets, shifting tastes – Nigeria’s changing beverage market
“We believe in growing organically which is why brands that are young, vibrant, and energetic; which I call the Gen Z brands, are the brands that we desire to collaborate with, because there’s more to do and more to gain, than brands that have been here for hundreds of years because it’s easy. We want that curiosity from the Gen Z brands that drive growth and that’s where we are leaning towards,” Kothoor explained.
He said One Spirit recently welcomed Cian Wrynne, Global Ambassador of Drumshanbo Gunpowder Gin and Whiskey, to the country for the first time. On Tuesday, 4th November, the brand hosted a world-class barman training session focused on brand history, essence, drink artistry and craftsmanship.
The event brought together bartenders and mixologists from Lagos finest establishments, further strengthening One Spirit’s commitment to elevating skills and knowledge across the sector.
“It’s been absolutely incredible being in the country. The people, the food, the hospitality, the weather, have been brilliant. Nigerians are quite similar to Irish. They’re fun, energetic, and they love good quality spirits. With the Drumshanbo Gunpowder Gin, it’s refreshing and exotic and it is universal and versatile because you can have it in a tonic or in a martini.”
“I hope that through our teaching and artistry, people can see the beauty of High quality spirits and the creativity and curiosity poured into the making of this brand.” The Global Ambassador Cian Wrynne noted in a statement.
The event was marked by Alex Kothoor unveiling the strategic vision to Solidify the industry’s value chain. They shared their utmost desire to intensify their partnership with the Drumshanbo brand and build deeper connections with all brand partners to further enhance access and distribution in the beverage value chain.
Beyond distribution, One Spirit Company is building deeper local engagement by offering exclusive opportunities for partners and service professionals to visit distillation factories, learn about production processes, and understand the artistry behind world-class spirits in 2026. This initiative aims to empower the Nigerian hospitality sector with firsthand exposure to premium beverage craftsmanship.
According to the company, the goal is to strengthen the Nigerian spirits value chain by supporting education, product knowledge, supply efficiency, and service excellence.
