MultiChoice Nigeria, a popular pay TV, has again reduced the DSTV decoder price from N10,000 to N7,900 and N6,500 for GOtv, effective on November 1. The latest adjustment is the second in months by the South-African-based company.
According to a statement on Monday, seen by Technext, MultiChoice noted that the latest reduction in decoder prices is an attempt to reinforce its commitment to serving customers better. It affirmed that it will continue to provide affordable access to premium entertainment for Nigerian households.
“With the new adjustment, the DStv decoder now sells for ₦7,900, while a GOtv decoder sells for ₦6,500. The DStv dish is set to sell at ₦10,000, while the GOtenna will go for ₦3,500,” part of the statement reads.
The new price adjustment follows an earlier reduction in June, under the company’s “We’ve Got You” campaign. Then, MultiChoice adjusted the price of a DStv decoder by 50% from ₦20,000 to ₦10,000, and the GOtv decoder went from ₦18,600 to ₦9,900.
Reacting to the price adjustment, Executive Head of Marketing at MultiChoice, Tope Oshunkeye, noted that the move represents the company’s goal to keep entertainment within reach for all Nigerians. Moreover, it’s an attempt to win back its lost customers.
“As the festive season draws closer, family time and celebrations are a big part of our lives, and what better way to do this than to spend quality time with loved ones while enjoying premium entertainment. At MultiChoice, we remain committed to making world-class storytelling accessible to every home,” he said.
He added that the price slash makes it possible for more families to enjoy quality local and international entertainment without putting too much pressure on their pockets. The new pricing takes effect from November 1, 2025, coinciding with the launch of the company’s Festive Campaign.
Recall that in its latest financial results for the year ended March 31, 2025, MultiChoice Group reported a decline of 1.2 million in active subscribers to 14.5 million.
In addition, the company announced that during the festive season, it will be airing its rich slate of kids’ content, international blockbusters, and local originals across DStv and GOtv. Contents such as The Low Priest, Mother of the Brides, and Etiti, among others.
Football fans will also enjoy favourite content such as the Premier League, Ligue 1, La Liga, Serie A, and AFCON, which will all be available across SuperSport channels.
Also Read: MultiChoice slashes decoder price by 50% to ₦10,000, offers free upgrade to new DStv package.
MultiChoice’s “We’ve Got You” campaign and decoder price
In June, Multichoice said the “We’ve Got You” offer, designed for current and returning subscribers, is intended to reward loyal customers and attract new ones by making premium content more accessible. The company said the move reflects its determination to reward both new and loyal customers by making its offerings even more accessible.
As part of the campaign, MultiChoice announced that it will offer customers a free upgrade to the new DStv package tier as soon as they have paid their current subscriptions in full from June 16 to July 31, 2025.
According to the DStv and GOtv provider, the initiative was also their response to the current economic impact on Nigerians, with a significant decrease in their purchasing power. Notably that the initiative is structured to keep active customers in a market occupied by Netflix and YouTube.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the company stated.
The company mentioned the upgrade to the new tier is automatic for all active and returning subscribers who renew their subscriptions during the period stated.
Over the past two years, MultiChoice has lost 2.8 million subscribers. It also saw a $576.5 million (R10.2 billion) negative impact as a result of the depreciation of African currencies against the US dollar. The company attributed the downturn to a combination of macroeconomic pressures, rampant piracy, intense competition from global streaming platforms, and substantial investments in its streaming service, Showmax.
“Although reflecting an improvement on FY24 trends, this indicates ongoing broad-based pressure across the group’s entire customer base,” MultiChoice told investors in the financial statement.
