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In response to the rising malaria burden in Nigeria, LG Electronics has joined forces with AXA Mansard Health to launch an impactful initiative that provides free malaria insurance to Nigerians, especially LG customers.

This groundbreaking partnership forms part of LG’s Life’s Good Care Campaign, designed to protect families and promote healthier communities nationwide.

According to the World Health Orga­nization (WHO), 2023 recorded nearly a quarter of a billion malaria cases worldwide, with Nigeria accounting for 26%, the highest globally. The coun­try, along with some African countries contributed nearly half of all global malaria cases.

Through this partnership, LG Elec­tronics and AXA Mansard Health are taking bold steps to reduce malaria’s toll on Nigerian families by providing insurance coverage for malaria treat­ment, improving access to healthcare, and creating stronger public awareness around prevention.

The free malaria insurance is de­signed to ease the financial burden of treatment and empower families with better access to healthcare solutions.

“Malaria continues to pose a serious health and economic threat to millions of families,” said Mr. Hyoung Sub Ji, Managing Director, LG Electronics West Africa. “Our commitment goes be­yond innovative technology; it’s about improving lives. Partnering with AXA Mansard allows us to deliver practical healthcare protection to the people who matter most: our customers and com­munities.”

“We believe that healthcare must be accessible and affordable, especial­ly when it comes to malaria, one of the most preventable diseases,” added Mrs. Jumoke Odunlami – Chief Distribution Officer, AXA Mansard & Director AXA Mansard Health. By working with LG, we’re expanding the reach of our ma­laria insurance plans to protect more families and make a meaningful im­pact. “One of the key lessons from 2020 is that healthcare remains a universal priority for everyone, regardless of age, gender, or background, we must contin­ue to develop sustainable and innova­tive solutions that always address peo­ple’s health needs. This initiative is our way of contributing to the fight against malaria and reducing its impact across the country.” Mrs. Odunlami said.

Through this initiative, LG Electron­ics customers will have access to AXA Mansard Health’s Standard, Classic and Premium Malaria-care plans, de­signed to make quality healthcare more accessible and convenient.

All plans offer telemedicine services, allowing customers to consult with qualified doctors remotely, alongside access to prescribed drugs at accredited pharmacies with free delivery within Lagos.