In the fiercely competitive landscape of small and medium-sized enterprises (SMEs), environmental, social, and governance (ESG) is no longer a “nice to have” or a badge for large corporations: it is fast becoming a decisive differentiator. For entrepreneurs seeking to scale more quickly, embracing ESG frameworks offers practical pathways to access capital, attract investors, and accelerate progress. Below, I outline how SMEs can realise this potential—and point to homegrown examples that show it works.
Why ESG matters for SME growth
1. Access to capital
Investors, from impact funds to development finance institutions (DFIs) and commercial banks, are increasingly tying funding to ESG performance. Green bonds, sustainability-linked loans, and grants often favour businesses that can demonstrate solid environmental stewardship, social impact, and credible governance practices. Compliance with ESG frameworks helps SMEs qualify for such instruments, often on more favourable terms (lower interest, longer tenors, or performance incentives).
2. Attracting investors & partnerships
Investors are increasingly demanding more than financial returns. They want businesses that mitigate risk (especially environmental risk), that engage positively with their communities, and that are transparent and well governed. ESG becomes a seal of confidence and legitimacy. Further, many global supply chains now impose ESG criteria: an SME that can meet these will unlock international buyers and partnerships.
3. Operational efficiency, trust & brand value
Good ESG practices lead to cost savings (through energy efficiency, waste reduction, and improved labour productivity), reduced regulatory or reputational risks, and stronger stakeholder relations. For employees, customers, local communities, and even regulators, a business seen to act responsibly tends to enjoy greater loyalty and less friction. All of which speeds growth.
How to align with ESG frameworks: Practical steps
Start with materiality: Identify which ESG issues matter most in the enterprise’s sector and for its stakeholders. For an agricultural SME, water usage or soil health might be material; for a digital/fintech SME, data privacy and financial inclusion may rank higher.
Governance structures: Even small companies benefit from clear governance policies: defined decision-makers, transparent reporting (even internally), and risk assessment. Governance builds investor confidence.
Measurement, reporting & disclosure: Keep simple but reliable data. Use existing ESG frameworks (global or regional) or standards that are “proportionate” to SME size. Disclosure doesn’t have to be costly—it can start with basic ESG metrics and evolve.
Leverage support & networks: Use accelerator programmes, angel or impact investor networks, and industry associations that help with ESG capacity building. Government policies or regulations sometimes offer incentives or relief for ESG-compliant practices.
Embed ESG into strategy: ESG should not be a side project but part of strategic planning: how products are designed, supply chains managed, stakeholders engaged, and growth planned.
Nigerian examples of SMEs scaling with ESG
Nigeria already has multiple SMEs that illustrate how integrating ESG can accelerate growth.
Farmforte: This agribusiness startup emphasises sustainable farming methods, renewable energy, and efficient water usage. By doing so, it has attracted international funding and interest, boosting its capacity and enabling expansion of its agro-industrial park. (Businessday NG)
She included a fintech SME focused on financial inclusion, especially for women entrepreneurs. By aligning with social impact goals (women’s empowerment and inclusion) and strong governance, Shecluded has been able to draw in investors who care about social returns as well as financial ones. (Businessday NG)
These are not just feel-good stories. They demonstrate that ESG alignment can enhance fundability, reduce capital costs, foster market trust, and facilitate scaling.
Challenges & how to overcome them
Of course, many SMEs face barriers: lack of awareness, limited technical capacity, the cost of setting up measurement or reporting systems, and external pressure (regulation, supply chain demands) without support. Research in Nigeria shows that inadequate internal environmental management policies, lack of know-how, and limited access to sustainable finance are especially binding constraints. (SpringerOpen)
To overcome these:
-Governments and regulators must simplify ESG compliance for SMEs—proportionate disclosure, clear guidance, and support programmes.
DFIs, impact investors and development partners should provide blended finance or grants to help SMEs build ESG capacity.
-Industry associations, accelerators, and civil society can build peer networks and knowledge sharing.
ESG & access to capital: What investors are looking for
Investors looking to back scaling SMEs tend to assess ESG performance via:
-Environmental: carbon footprint/energy efficiency; resource usage; waste management; adaptation to climate risk.
-Social: labour practices (fair wages, safety); diversity/inclusion; community impact; customer protection.
-Governance: transparency; board or leadership clarity; supply chain integrity; risk management.
Meeting these criteria allows SMEs to both apply for ESG-specific capital (green funds, impact funds) and improve their attractiveness in standard investment due diligence.
The ESG growth multiplier
When ESG is well integrated:
-SMEs reduce risk (regulatory, reputational, operational), thereby lowering the cost of capital.
-They open new markets (export markets or supply chains with ESG stipulations).
-They build stronger brands, greater customer trust, and better employee retention.
-They may become eligible for incentives (tax breaks, government contracts, preferential loans).
These gains compound: better capital, better operations, better scaling.
Conclusion
For SMEs in Nigeria and across Africa, ESG is not a distant requirement tied only to large corporations. It is a growth enabler: one that unlocks better capital, stronger partnerships, and more resilient operations. Entrepreneurs who align their strategies with ESG frameworks now position themselves not only for faster scaling but also for sustainable scaling.
As policy continues to evolve (for example, mandatory ESG or sustainability disclosure standards, or ESG-linked financing instruments), those SMEs who have already done the work, or who begin now, will have a competitive head start. For entrepreneurs, the message is clear: invest in ESG not just for compliance or ethics, but as a deliberate accelerator of growth.
Sarah Esangbedo Ajose-Adeogun is the Founder and Managing Partner at Teasoo Consulting Limited, a foremost ESG consulting firm. She is a former Community Content Manager at Shell Petroleum Development Company and served as the Special Adviser on Strategy, Policy, Projects, and Performance Management to the Government of Edo State. She is also the host of the #SarahSpeaks podcast on YouTube @WinningBigWithSarah, where she shares insights on leadership, strategy, and sustainable growth.
