EnJOYcorp’s recent acquisition of the Bullet brand for an undisclosed amount signals it wants to play for keeps as Nigeria’s beverages market heats up. Through its subsidiary, Champion Breweries Plc, the group has acquired Bullet, one of Africa’s fastest-growing ready-to-drink (RTD) alcoholic and energy beverage brands, already present in more than 14 African countries.
For enJOYcorp, the deal isn’t just about adding a shiny new label. It’s about diversifying revenue streams and gaining hard-currency earnings in a
EnJOYcorp’s recent acquisition of the Bullet brand for an undisclosed amount signals it wants to play for keeps as Nigeria’s beverages market heats up. Through its subsidiary, Champion Breweries Plc, the group has acquired Bullet, one of Africa’s fastest-growing ready-to-drink (RTD) alcoholic and energy beverage brands, already present in more than 14 African countries.
For enJOYcorp, the deal isn’t just about adding a shiny new label. It’s about diversifying revenue streams and gaining hard-currency earnings in a
