If ₦1 million landed in your account today, what would you do? Save it? Start a business? Or take a bold leap into the stock market?

That was the question at the centre of BusinessDay’s September Women’s Choice Poll, which explored how Nigerian women think about money, investment, and financial growth. The responses offered an insightful look into how women are navigating today’s economy — weighing risks, seeking stability, and defining their own paths to wealth creation.

Here are five ways Nigerian women say they would invest ₦1 million to make more money, based on real responses from the poll.

Business ventures

For most respondents, the smartest way to multiply ₦1 million is by turning it into capital for a business. Many women said they would either start a small venture or expand an existing one, particularly in areas they already understand, such as agriculture, beauty, fashion, or retail. Business ownership remains the top choice because it offers more control over outcomes and the flexibility to scale. Several respondents noted that running a business gives them the power to directly influence their income rather than depend on external economic factors.

“Start your own business early enough. Keep your eyes on the ball and manage the desire for self-gratification,” one participant advised.

Real estate

Real estate emerged as another strong contender. Many women view it as a dependable way to grow their money, even if returns take time. Respondents spoke about buying land in developing areas, joining property investment groups, or flipping properties for profit.

“Start investing immediately, no matter how small — sweet real-estate deals don’t wait,” one respondent wrote.

Real estate offers something invaluable in Nigeria’s volatile economy — a sense of security. It may not double one’s investment within a year, but it builds tangible, lasting value that appeals to those thinking beyond short-term gains.

Stocks and crypto

A significant number of women said they would invest in stocks or cryptocurrency, signalling a shift in financial awareness. Many respondents are learning how to diversify their portfolios, study market trends, and take measured risks.

“Be curious and seek out genuine investment advice from credible sources,” a participant recommended.

This growing confidence around financial markets shows how women are broadening their investment horizons.

FX and money market funds

Some respondents opted for more conservative investments such as foreign exchange (FX) and money market funds. These options offer a balance of security and steady returns, especially for those wary of Nigeria’s currency instability.

“Invest in other currencies apart from the naira,” one respondent advised.

The choice reflects a practical mindset: protecting one’s capital while allowing it to grow modestly. For many women, this route ensures financial safety without the anxiety that accompanies high-risk investments.

The savings mix

A smaller segment of respondents preferred to keep things simple through traditional savings or fixed deposits, sometimes combining them with small-scale investments. They see consistent saving as the bedrock of any wealth-building plan.

“A mix of savings and investment, that way you are growing while staying safe,” one woman explained.

This approach highlights an important truth: while not everyone is comfortable with risk, financial discipline remains a powerful tool for growth.

Across every response, one theme stands out: consistency. Whether it is running a business, investing in property, or saving diligently, the path to wealth is not seen as a one-time move but a continuous journey.

As one respondent simply put it: “Start small, stay consistent, and never stop learning.”